Description
SWOT ANALYSIS OF MARC JACOBS
Marc Jacobs
Parent company
LVMH Moët Hennessy Louis Vuitton Inc.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Oh lola; Bang
Usp
The brand each year comes with vivid unexpected fashion trends STP
Segment
Elite class men and women living American Fashion
Target group
Premium segment urban men and women
Positioning
Casual American Elite fashion with innovative trends. SWOT analysis
1. The brand has been appreciated in the fashion world since 1986. 2. the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past 3. The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section 4. The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years 5. The company has more than 100 stores in the developed markets around the world. 6. The brand has been endorsed by international celebrities 7.The designer is remembered for his work with Louis Vuitton for Strength some time and creating the famous graffiti bags for them
1. The company has diversified into too many spaces which might make it difficult to handle the brands Weakness 2. Limited global presence
1. The brand can increase its brand awareness by more marketing campaigns Opportunity 2. Global expansion would help the brand grow
1. Other brands offer similar styles and cuts. 2. Similar products available in other brands. Threats 3. The company’s revenues depend on the market conditions Competition
1.Proenza Schouler 2.Prada 3.Chloe Competitors 4.Nina Ricci
doc_191534431.docx
SWOT ANALYSIS OF MARC JACOBS
Marc Jacobs
Parent company
LVMH Moët Hennessy Louis Vuitton Inc.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Oh lola; Bang
Usp
The brand each year comes with vivid unexpected fashion trends STP
Segment
Elite class men and women living American Fashion
Target group
Premium segment urban men and women
Positioning
Casual American Elite fashion with innovative trends. SWOT analysis
1. The brand has been appreciated in the fashion world since 1986. 2. the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past 3. The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section 4. The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years 5. The company has more than 100 stores in the developed markets around the world. 6. The brand has been endorsed by international celebrities 7.The designer is remembered for his work with Louis Vuitton for Strength some time and creating the famous graffiti bags for them
1. The company has diversified into too many spaces which might make it difficult to handle the brands Weakness 2. Limited global presence
1. The brand can increase its brand awareness by more marketing campaigns Opportunity 2. Global expansion would help the brand grow
1. Other brands offer similar styles and cuts. 2. Similar products available in other brands. Threats 3. The company’s revenues depend on the market conditions Competition
1.Proenza Schouler 2.Prada 3.Chloe Competitors 4.Nina Ricci
doc_191534431.docx