SWOT ANALYSIS OF MAPLE LANDMARK WOODCRAFT

Description
SWOT ANALYSIS OF MAPLE LANDMARK WOODCRAFT

Maple Landmark Woodcraft

Parent Company

Maple Landmark Woodcraft Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Name train (wooden railway system)

STP

Segment

Children and kids toys and games

Target Group

Children (4-10 years) with preference for wooden toys

Positioning

Eco-friendly wooden toys

SWOT Analysis

1. Focus on safe toys which are eco-friendly 2. Currently employs about 30 employees and sells products to over 2200 gift shops 3. Makes customized products on order Strength 4. Introduced laser engraving and pad printing to the mass production

1. Limited market reach and no global presence 2. Low focus on marketing and brand building as compared to Weakness prominent toy brands

1. Can expand into markets abroad Opportunity 2. Should focus on marketing and advertising

1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports

Competition

Competitors

1.Melissa and Doug 2.Plan Toys

3.Pastel Toys



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