Description
SWOT ANALYSIS OF MANSINGH HOTELS

Mansingh Hotels

Parent Company

Mansingh Group of Hotels

Category

Hotels and resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Hotels ,Resorts & Entertainment

A chain of hotels which makes their residents feel like Kings & Queens USP from Rajasthan

STP

Segment

Luxury Segment

Target Group

HNI travelers & Luxury segment , Weddings

A chain of Upscale hotels specializing in Rajhistan sharing with their Positioning customers the ultimate princely experience

SWOT Analysis

1. The Mansingh Group has a vast reservoir of experienced professionals and technical experts 2. Frequented by foreigners as it provides them the ultimate Indian experience. 3. The hotels are situated across one of the most beautiful states of Strength India Rajasthan

1. Market share growth is slow due to presence of well-established industry players 2. Despite huge popularity in India, the brand hasn’t explored Weakness international destinations

1. Affluent families love to recreate the larger then life experience for weddings, anniversary’s 2. Increasing Government support Opportunity 3. Expansion to newer domestic as well as international destinations

1. Dependency on foreign travelers Threats 2. Increasing competition. Rampant increase in International entrants

Competition

1. Oberoi Group 2. The Taj group Competitors 3. Leela



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