Description
SWOT ANALYSIS OF MANIKCHAND PAN MASALA
Manikchand Pan Masala
Parent Company
Manikchand Group
Category
Tobacco
Sector
Food and Beverages
Tagline/ Slogan
Oonche log oonchipasand MANIKCHAND
USP
100% tobacco free product STP
Segment
People wanting tobacco-free mouth freshener
Target Group
For men and women of all ages
Positioning
Mouth freshener after meals, celebrations or any moment of joy SWOT Analysis
1.High quality ingredients 2. High quality laminated packaging to retain the taste 3.Available in different packages of various sizes 4. Brand visibiltiy is high owing to TVCs and print ads Strength 5. Good distribution pan India and available at most stores
1. People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who want to give up tobacco 2.Product for young Indians. Opportunity 3.Increase presence in other countries by increasing exports
1.Ban on gutka and Pan masala ina few states of India Threat 2.Association of company with underworld Competition
1.Pan Vilas 2.Pan Parag 3.Rajnigandha pan masala 4.Traditional pan and supari Competitors 5.Not branded dhania seeds, saunf, etc.
doc_249937293.docx
SWOT ANALYSIS OF MANIKCHAND PAN MASALA
Manikchand Pan Masala
Parent Company
Manikchand Group
Category
Tobacco
Sector
Food and Beverages
Tagline/ Slogan
Oonche log oonchipasand MANIKCHAND
USP
100% tobacco free product STP
Segment
People wanting tobacco-free mouth freshener
Target Group
For men and women of all ages
Positioning
Mouth freshener after meals, celebrations or any moment of joy SWOT Analysis
1.High quality ingredients 2. High quality laminated packaging to retain the taste 3.Available in different packages of various sizes 4. Brand visibiltiy is high owing to TVCs and print ads Strength 5. Good distribution pan India and available at most stores
1. People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who want to give up tobacco 2.Product for young Indians. Opportunity 3.Increase presence in other countries by increasing exports
1.Ban on gutka and Pan masala ina few states of India Threat 2.Association of company with underworld Competition
1.Pan Vilas 2.Pan Parag 3.Rajnigandha pan masala 4.Traditional pan and supari Competitors 5.Not branded dhania seeds, saunf, etc.
doc_249937293.docx