Description
SWOT ANALYSIS OF MANIKCHAND OXYRICH
Manikchand Oxyrich
Parent Company
Manikchand Group
Category
Drinking Water
Sector
Food and Beverages
Tagline/ Slogan
Josh Jagaaye... Phurti Laaye
USP
300% more oxygen in water STP
Segment
Young consumers of the age group 20-35 years
Target Group
Educated middle class
Positioning
Purest and the healthiest form of water SWOT Analysis
1.It is the only bottled water in India with ISO 22000:2005- the world’s most stringent safety standard in food safety chain. 2.It has the most modern and sophisticated infrastructurefor packaging. 3.The water is purified using multi-stage purification using reverse osmosis, ultraviolet disinfection, reverse osmosis, etc. Strength 4.It has the patented technology for providing 300% more oxygen.
1.Differentiating between the brands is difficulthence high brand switching Weakness 2. Limited market share
1.Excellent manufacturing network across India to have better Opportunity distribution
2.Increas its presence in the international market 3. Target 5-star restaurants and high end caterers to increase business 4. Offer it as a product for tourists
1.Claims that Oxyrich does not contain 300% more oxygen than normal drinking water 2.Differentiating between the brands is difficult 3.Many substitutes like juices, soft drinks, etc. are available to Threat quench thirst Competition
1.Bisleri 2.Kinley 3.Aquafina Competitors 4.Bailey
doc_182625642.docx
SWOT ANALYSIS OF MANIKCHAND OXYRICH
Manikchand Oxyrich
Parent Company
Manikchand Group
Category
Drinking Water
Sector
Food and Beverages
Tagline/ Slogan
Josh Jagaaye... Phurti Laaye
USP
300% more oxygen in water STP
Segment
Young consumers of the age group 20-35 years
Target Group
Educated middle class
Positioning
Purest and the healthiest form of water SWOT Analysis
1.It is the only bottled water in India with ISO 22000:2005- the world’s most stringent safety standard in food safety chain. 2.It has the most modern and sophisticated infrastructurefor packaging. 3.The water is purified using multi-stage purification using reverse osmosis, ultraviolet disinfection, reverse osmosis, etc. Strength 4.It has the patented technology for providing 300% more oxygen.
1.Differentiating between the brands is difficulthence high brand switching Weakness 2. Limited market share
1.Excellent manufacturing network across India to have better Opportunity distribution
2.Increas its presence in the international market 3. Target 5-star restaurants and high end caterers to increase business 4. Offer it as a product for tourists
1.Claims that Oxyrich does not contain 300% more oxygen than normal drinking water 2.Differentiating between the brands is difficult 3.Many substitutes like juices, soft drinks, etc. are available to Threat quench thirst Competition
1.Bisleri 2.Kinley 3.Aquafina Competitors 4.Bailey
doc_182625642.docx