Description
SWOT ANALYSIS OF MANIKCHAND FLOUR MILLS
Manikchand Flour Mills
Parent Company
Manikchand Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
The ingredient is excellence
Excellent quality of wheat from fresh mandis from Maharashtra and USP MP STP
Segment
Working class people preferring ready flour
Target Group
For men and women of all ages
Positioning
Mouth freshener after meals, celebrations or any moment of joy SWOT Analysis
1.World-class quality, service and manufacturing excellence. 2.Has cutting edge technology for washing and cleaning wheat 3.Continous investment in manpower, capacity increase and extended dealer network. 4. Suppliers include ITC, Olam exports, etc. Strength 5. Good brand visibility through TVCs and print ads
1.Well-known only in South India. Weakness 2.People cannot associate with the brand famous for pan masala
1.Increase its presence in other parts of India other than south India. Opportunity 2. Increase exporting its high quality flour.
3. Introduce aata with a new brand name
1. People don’t prefer ready-madeflour. Threat 2.Competitors have flours having higher brand recall Competition
1.Aashirwad aata 2.Pillsbury chaki fresh aata Competitors 3.Unbranded local ready available flour
doc_204174210.docx
SWOT ANALYSIS OF MANIKCHAND FLOUR MILLS
Manikchand Flour Mills
Parent Company
Manikchand Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
The ingredient is excellence
Excellent quality of wheat from fresh mandis from Maharashtra and USP MP STP
Segment
Working class people preferring ready flour
Target Group
For men and women of all ages
Positioning
Mouth freshener after meals, celebrations or any moment of joy SWOT Analysis
1.World-class quality, service and manufacturing excellence. 2.Has cutting edge technology for washing and cleaning wheat 3.Continous investment in manpower, capacity increase and extended dealer network. 4. Suppliers include ITC, Olam exports, etc. Strength 5. Good brand visibility through TVCs and print ads
1.Well-known only in South India. Weakness 2.People cannot associate with the brand famous for pan masala
1.Increase its presence in other parts of India other than south India. Opportunity 2. Increase exporting its high quality flour.
3. Introduce aata with a new brand name
1. People don’t prefer ready-madeflour. Threat 2.Competitors have flours having higher brand recall Competition
1.Aashirwad aata 2.Pillsbury chaki fresh aata Competitors 3.Unbranded local ready available flour
doc_204174210.docx