Description
SWOT ANALYSIS OF MANGANESE ORE INDIA LIMITED
MOIL Manganese Ore India Limited
Parent Company
MOIL Manganese Ore India Limited
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
Owns 60% of ferro grade manganese ore in India
STP
Segment
Category Segmentation
Target Group
Targets ferro alloy producers
Positioning
Provides manganese ore of the desired quality for steel production
SWOT Analysis
1. Joint venture with SAIL, ISPAT – provides necessary financial backing and brand value to be associated with two big names 2. Strong assets – Owns mines at various places 3. Has its own power generation units – helps it have economies of scope Strength 4. State Controlled – Enjoys strong buyer confidence
1. Govt intervention affects operations Weakness 2. JV would weaken the bargaining power of MOIL with buyers
1. Diversification to produce related products 2. Expansion to other areas and countries Opportunity 3. Forward integration – To set up its own steel manufacturing plant
1. Regulatory environment 2. Replacements to steel would cause harm to allied industries as well Threats 3. Depleting resources
Competition
1.Gujarat Mineral Development Corporation Ltd. 2.Balasore Alloys Ltd. 3.TAI Industries Ltd. 4.VBC Ferro Alloys Ltd. Competitors 5. Sandur Manganese & Iron Ores Ltd
doc_808114835.docx
SWOT ANALYSIS OF MANGANESE ORE INDIA LIMITED
MOIL Manganese Ore India Limited
Parent Company
MOIL Manganese Ore India Limited
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
Owns 60% of ferro grade manganese ore in India
STP
Segment
Category Segmentation
Target Group
Targets ferro alloy producers
Positioning
Provides manganese ore of the desired quality for steel production
SWOT Analysis
1. Joint venture with SAIL, ISPAT – provides necessary financial backing and brand value to be associated with two big names 2. Strong assets – Owns mines at various places 3. Has its own power generation units – helps it have economies of scope Strength 4. State Controlled – Enjoys strong buyer confidence
1. Govt intervention affects operations Weakness 2. JV would weaken the bargaining power of MOIL with buyers
1. Diversification to produce related products 2. Expansion to other areas and countries Opportunity 3. Forward integration – To set up its own steel manufacturing plant
1. Regulatory environment 2. Replacements to steel would cause harm to allied industries as well Threats 3. Depleting resources
Competition
1.Gujarat Mineral Development Corporation Ltd. 2.Balasore Alloys Ltd. 3.TAI Industries Ltd. 4.VBC Ferro Alloys Ltd. Competitors 5. Sandur Manganese & Iron Ores Ltd
doc_808114835.docx