Description
SWOT ANALYSIS OF MANCHESTER UNITED
Manchester United
Parent Company
Glazer Family
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Glory Glory Man United
USP
Most successful English football club with star players in squad
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
World’s most popular team Red devils who are aggressive and united to Positioning win football matches at Old Trafford ‘Theatre of dreams’
SWOT Analysis
1.Strong global brand name and one of the most valuable clubs 2.Excellent marketing, global brand presence and high quality merchandising 3.Most successful English football club with strong brand loyalty 4.One of the richest sports teams across the globe 5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc Strength 6.Old Trafford stadium has a capacity of over 75,000
1.Financial problems at the club Weakness 2. Saturated English football market
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 4.Barcelona Football Club 5.Real Madrid 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_363205716.docx
SWOT ANALYSIS OF MANCHESTER UNITED
Manchester United
Parent Company
Glazer Family
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Glory Glory Man United
USP
Most successful English football club with star players in squad
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
World’s most popular team Red devils who are aggressive and united to Positioning win football matches at Old Trafford ‘Theatre of dreams’
SWOT Analysis
1.Strong global brand name and one of the most valuable clubs 2.Excellent marketing, global brand presence and high quality merchandising 3.Most successful English football club with strong brand loyalty 4.One of the richest sports teams across the globe 5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc Strength 6.Old Trafford stadium has a capacity of over 75,000
1.Financial problems at the club Weakness 2. Saturated English football market
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 4.Barcelona Football Club 5.Real Madrid 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_363205716.docx