Description
SWOT ANALYSIS OF MAN SE
MAN SE (Maschinenfabrik Augsburg-Nürnberg)
Parent Company
MAN group, Munich, Volkswagen
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Engineering the future Since 1758 Reliable, Innovative, Dynamic and have achieved success on both
USP
product markets and the capital markets
STP
Segment
All those who want equipment in transport-related engineering
Those who need Top notch equipment in trucks, buses, diesel engines, Target Group turbo machinery and special gear units
Positioning
Made with Reliability, Innovation, Dynamism and Openness
SWOT Analysis
1. Innovative – through research and development 2. Pioneer inconcepts leading to reductions in fuel consumption, exhaust-gas emissions and noise 3. Excellent online after sales services 4. Has a workforce of nearly 50,000 employees 5. It has its operations and sales in over 120 countries 6. Its subsidiaries and JVs are present in India, China, USA, UAE and Strength others
1. Limited penetration in developing countries Weakness 2. Intense competition means limited market share
1. Strategic partnership with various companies across the globe 2.Volkswagen stake increase indicates future growth mutually Opportunity 3. More penetration in emerging economies
1. Nationalization of mining industries in countries where it is present 2.Personnel issues at various locations Threats 3. Govt policies can indirectly impact business
Competition
1. Komatsu 2.Volvo Competitors 3. Caterpillar
doc_241838688.docx
SWOT ANALYSIS OF MAN SE
MAN SE (Maschinenfabrik Augsburg-Nürnberg)
Parent Company
MAN group, Munich, Volkswagen
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Engineering the future Since 1758 Reliable, Innovative, Dynamic and have achieved success on both
USP
product markets and the capital markets
STP
Segment
All those who want equipment in transport-related engineering
Those who need Top notch equipment in trucks, buses, diesel engines, Target Group turbo machinery and special gear units
Positioning
Made with Reliability, Innovation, Dynamism and Openness
SWOT Analysis
1. Innovative – through research and development 2. Pioneer inconcepts leading to reductions in fuel consumption, exhaust-gas emissions and noise 3. Excellent online after sales services 4. Has a workforce of nearly 50,000 employees 5. It has its operations and sales in over 120 countries 6. Its subsidiaries and JVs are present in India, China, USA, UAE and Strength others
1. Limited penetration in developing countries Weakness 2. Intense competition means limited market share
1. Strategic partnership with various companies across the globe 2.Volkswagen stake increase indicates future growth mutually Opportunity 3. More penetration in emerging economies
1. Nationalization of mining industries in countries where it is present 2.Personnel issues at various locations Threats 3. Govt policies can indirectly impact business
Competition
1. Komatsu 2.Volvo Competitors 3. Caterpillar
doc_241838688.docx