Description
SWOT ANALYSIS OF MAKEMYTRIP
Makemytrip
Parent Company
Makemytrip Limited
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Memories unlimited
Affiliation with large number of tourism entities leading to easier USP bookings and effective online booking portal
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as travelling Positioning consultant
SWOT Analysis
1.One of the earliest market entrants 2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Attractive brand name and convenient website navigation 5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Strength Taxi Rentals, B2B and Affiliate Services
1.General Reluctance in customers to use internet for financial Weakness transactions like booking tickets online
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1. Yatra 2.Cleartrip Competitors 3.Travelguru
doc_744274993.docx
SWOT ANALYSIS OF MAKEMYTRIP
Makemytrip
Parent Company
Makemytrip Limited
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Memories unlimited
Affiliation with large number of tourism entities leading to easier USP bookings and effective online booking portal
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as travelling Positioning consultant
SWOT Analysis
1.One of the earliest market entrants 2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Attractive brand name and convenient website navigation 5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Strength Taxi Rentals, B2B and Affiliate Services
1.General Reluctance in customers to use internet for financial Weakness transactions like booking tickets online
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1. Yatra 2.Cleartrip Competitors 3.Travelguru
doc_744274993.docx