Description
SWOT ANALYSIS OF MAJOR LEAGUE SOCCER
Major League Soccer
Parent Company
United States Soccer Federation
Category
Soccer League (USA)
Sector
Sports and Entertainment
Tagline/ Slogan
-
A competitive football league with an increasing fan base and global USP superstars
STP
Segment
All soccer fans in the USA and Canada
Target Group
Male in the age group of 15-60
Positioning
A cash rich and competitive league with an increasing fan base
SWOT Analysis
1. Increasing interest in soccer among the youth in USA and Canada 2. Healthy financial condition of most of the clubs 3. Presence of global superstars like Thiery Henry and David Beckham 4. Good infrastructure and stadiums for the players and fans Strength 5. Good coverage and popularity across the American continent
1.The quality of football is not the same as the European leagues 2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball 3.Although the league has a few global superstars, but most of them are past their prime 4. No association with any broadcasters in most parts of Asia, which is Weakness a growing market when it comes to football
1.Exploit the growing interest of the American youth in football 2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league 3.Make the league more attractive by luring more international Opportunity superstars who are at their peak
Threats
1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League
Competition
1.English Premier League 2. Spanish La Liga 3.NFL (American Football) Competitors 4.NBA (Basketball)
doc_741182591.docx
SWOT ANALYSIS OF MAJOR LEAGUE SOCCER
Major League Soccer
Parent Company
United States Soccer Federation
Category
Soccer League (USA)
Sector
Sports and Entertainment
Tagline/ Slogan
-
A competitive football league with an increasing fan base and global USP superstars
STP
Segment
All soccer fans in the USA and Canada
Target Group
Male in the age group of 15-60
Positioning
A cash rich and competitive league with an increasing fan base
SWOT Analysis
1. Increasing interest in soccer among the youth in USA and Canada 2. Healthy financial condition of most of the clubs 3. Presence of global superstars like Thiery Henry and David Beckham 4. Good infrastructure and stadiums for the players and fans Strength 5. Good coverage and popularity across the American continent
1.The quality of football is not the same as the European leagues 2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball 3.Although the league has a few global superstars, but most of them are past their prime 4. No association with any broadcasters in most parts of Asia, which is Weakness a growing market when it comes to football
1.Exploit the growing interest of the American youth in football 2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league 3.Make the league more attractive by luring more international Opportunity superstars who are at their peak
Threats
1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League
Competition
1.English Premier League 2. Spanish La Liga 3.NFL (American Football) Competitors 4.NBA (Basketball)
doc_741182591.docx