Description
SWOT ANALYSIS OF MAJOR LEAGUE BASEBALL
MLB Major League Baseball
Parent Company
Major League Baseball
Category
Baseball League
Sector
Sports and Entertainment
Tagline/ Slogan
-
One of the major professional sports leagues in USA with some high USP quality baseball on show
STP
Segment
All baseball enthusiasts in US
Target Group
Male in the age group 10-60
Positioning
High quality baseball with the top players playing in the league
SWOT Analysis
1. One of the major professional sports leagues in USA 2. Excellent merchandising and marketing 3. Excellent broadcasting 4. Presence of the best players from across the world 5. Loyal and huge fan base 6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox Strength 7. Highly competitive league with no single team dominating
1.Yet to tap into the Asian market, which is a growing economy 2.Various doping related controversies in the recent past 3.The slowing economy in the USA is affecting some teams in the Weakness league
1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans 2.Innovations to keep the interest of fans going Opportunity 3. Tap internation fan base and talent through World Tours
1.Threat from the rising popularity of other sports like soccer in USA 2. Threat of increased usage of steroids in the game, which will lead to Threats a loss of credibility for the league
Competition
1.NHL 2.NBA Competitors 3.MLS
doc_616641237.docx
SWOT ANALYSIS OF MAJOR LEAGUE BASEBALL
MLB Major League Baseball
Parent Company
Major League Baseball
Category
Baseball League
Sector
Sports and Entertainment
Tagline/ Slogan
-
One of the major professional sports leagues in USA with some high USP quality baseball on show
STP
Segment
All baseball enthusiasts in US
Target Group
Male in the age group 10-60
Positioning
High quality baseball with the top players playing in the league
SWOT Analysis
1. One of the major professional sports leagues in USA 2. Excellent merchandising and marketing 3. Excellent broadcasting 4. Presence of the best players from across the world 5. Loyal and huge fan base 6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox Strength 7. Highly competitive league with no single team dominating
1.Yet to tap into the Asian market, which is a growing economy 2.Various doping related controversies in the recent past 3.The slowing economy in the USA is affecting some teams in the Weakness league
1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans 2.Innovations to keep the interest of fans going Opportunity 3. Tap internation fan base and talent through World Tours
1.Threat from the rising popularity of other sports like soccer in USA 2. Threat of increased usage of steroids in the game, which will lead to Threats a loss of credibility for the league
Competition
1.NHL 2.NBA Competitors 3.MLS
doc_616641237.docx