Description
SWOT ANALYSIS OF MAITHAN ALLOYS
Maithan Alloys
Parent Company
Maithan Alloys
Category
Diversified Metals & Mining
Sector
Alloys
Tagline/ Slogan
Enhancing Stakeholder Delight (Vision Statement)
USP
Niche Value Added Manganese alloys
STP
Segment
Steel manufacturing for companies
Target Group
Large and growing steel companies
Positioning
Provider of specialised grade alloys
SWOT Analysis
1.Conversion of commoditized alloys into differentiated product 2.Access to secure energy 3.Strong research and development to produce specialized grades 4.Port proximity of locations – Supports exports 5. Excellent operations and highly optimised ways of resource Strength utilisation
1.Weak foothold outside India Weakness 2.Limited bargaining power with integrated steel plants
1.Backward integration to own manganese ore mines 2.Selling to growing number of mini plants producing DRI Opportunity 3. Growth in other countries with the help of mergers and tie-ups
1.Threat of new entrants – others can enter specialized grade manganese segment 2. Nationalization of resources – limited manganese ore in India Threats 3. Threat of substitutes to steel
Competition
1. Facor Alloys Ltd. 2. Ferro Alloys Corporation Ltd 3. Gujarat Natural Resources Ltd 4. Hira Ferro Alloys Ltd. Competitors 5. Impex Ferro Tech Ltd.
doc_324879253.docx
SWOT ANALYSIS OF MAITHAN ALLOYS
Maithan Alloys
Parent Company
Maithan Alloys
Category
Diversified Metals & Mining
Sector
Alloys
Tagline/ Slogan
Enhancing Stakeholder Delight (Vision Statement)
USP
Niche Value Added Manganese alloys
STP
Segment
Steel manufacturing for companies
Target Group
Large and growing steel companies
Positioning
Provider of specialised grade alloys
SWOT Analysis
1.Conversion of commoditized alloys into differentiated product 2.Access to secure energy 3.Strong research and development to produce specialized grades 4.Port proximity of locations – Supports exports 5. Excellent operations and highly optimised ways of resource Strength utilisation
1.Weak foothold outside India Weakness 2.Limited bargaining power with integrated steel plants
1.Backward integration to own manganese ore mines 2.Selling to growing number of mini plants producing DRI Opportunity 3. Growth in other countries with the help of mergers and tie-ups
1.Threat of new entrants – others can enter specialized grade manganese segment 2. Nationalization of resources – limited manganese ore in India Threats 3. Threat of substitutes to steel
Competition
1. Facor Alloys Ltd. 2. Ferro Alloys Corporation Ltd 3. Gujarat Natural Resources Ltd 4. Hira Ferro Alloys Ltd. Competitors 5. Impex Ferro Tech Ltd.
doc_324879253.docx