Description
SWOT ANALYSIS OF MAHINDRA
Mahindra & Mahindra Parent Company Category Sector Tagline/ Slogan Mahindra Sedans, SUV’s, Two-wheelers Automobiles Rise; Every 2 minutes a Mahindra is born Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains STP Segment Target Group Complete automobile segment including sedans & SUV’s Young executives from the upper-middle income bracket A brand which promotes new thinking, accepts no limits and drives positive change Product Portfolio Mahindra Xylo Mahindra Verito Mahindra Logan Mahindra Bolero Brands Mahindra Scorpio SWOT Analysis 1. Mahindra has been one of the strongest brands in the Indian automobile market 2. Mahindra group give employment to over 110,000 employees 3. Excellent branding and advertising, and low after sales service cost
USP
Positioning
Strength
4. Sturdy SUV’s good for Indian roads and off-road terrain 1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford
Weakness
Opportunity
Threats
Competitors
doc_459683616.docx
SWOT ANALYSIS OF MAHINDRA
Mahindra & Mahindra Parent Company Category Sector Tagline/ Slogan Mahindra Sedans, SUV’s, Two-wheelers Automobiles Rise; Every 2 minutes a Mahindra is born Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains STP Segment Target Group Complete automobile segment including sedans & SUV’s Young executives from the upper-middle income bracket A brand which promotes new thinking, accepts no limits and drives positive change Product Portfolio Mahindra Xylo Mahindra Verito Mahindra Logan Mahindra Bolero Brands Mahindra Scorpio SWOT Analysis 1. Mahindra has been one of the strongest brands in the Indian automobile market 2. Mahindra group give employment to over 110,000 employees 3. Excellent branding and advertising, and low after sales service cost
USP
Positioning
Strength
4. Sturdy SUV’s good for Indian roads and off-road terrain 1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford
Weakness
Opportunity
Threats
Competitors
doc_459683616.docx