Description
SWOT ANALYSIS OF MAHINDRA SCORPIO
Mahindra Scorpio
Parent Company
Mahindra
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Nothing else will do
USP
Affordability, strength
STP
Segment
Middle level SUV Segment
Target Group
Big Family/ Powerful Cars
Positioning
A low end SUV too conquer all type of terrain
SWOT Analysis
1.Good performance for long distances 2.Powerful player in the taxi/rental segment 3.Good presence in the rural and tier-2 cities segment Strength 4.Maintanence cost is low
Weakness
1.Limited international market
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Innova 2.Tavera Competitors 3.Safari
doc_981068791.docx
SWOT ANALYSIS OF MAHINDRA SCORPIO
Mahindra Scorpio
Parent Company
Mahindra
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Nothing else will do
USP
Affordability, strength
STP
Segment
Middle level SUV Segment
Target Group
Big Family/ Powerful Cars
Positioning
A low end SUV too conquer all type of terrain
SWOT Analysis
1.Good performance for long distances 2.Powerful player in the taxi/rental segment 3.Good presence in the rural and tier-2 cities segment Strength 4.Maintanence cost is low
Weakness
1.Limited international market
1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising Opportunity 3.Newer innovations
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Innova 2.Tavera Competitors 3.Safari
doc_981068791.docx