Description
SWOT ANALYSIS OF MAHINDRA SATYAM
Mahindra Satyam
Parent Company
Mahindra Group
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
NA
USP
Provides overall IT solution in terms of product and services
STP
Segment
Enterprises seeking IT solution and services
Target Group
Big International Enterprises requiring IT solution and services
Positioning
Company with quality standards and customer satisfactions
SWOT Analysis
1.Global presence 2. Broad range of research and development Services 3. Broad services portfolio 4. Strategic alliances 5. Strong financial position, company has revenue of US $ 1.8 billion Strength and employee strength of 33,353
Weakness
1. Low operating margin of other group of companies
1. New Brand Identity and synergy with the parent company 2. Launching BPO services 3. Huge potential in domestic market Opportunity 4. Increasing in Global IT spending
1. Fluctuations in currency exchange 2. Process Non-compliance 3. Increasing cost of Human capital Threats 4. Risk due to increasing IT complexity
Competition
1. TCS 2. Infosys 3. Mphasis Competitors 4. Wipro
doc_298947552.docx
SWOT ANALYSIS OF MAHINDRA SATYAM
Mahindra Satyam
Parent Company
Mahindra Group
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
NA
USP
Provides overall IT solution in terms of product and services
STP
Segment
Enterprises seeking IT solution and services
Target Group
Big International Enterprises requiring IT solution and services
Positioning
Company with quality standards and customer satisfactions
SWOT Analysis
1.Global presence 2. Broad range of research and development Services 3. Broad services portfolio 4. Strategic alliances 5. Strong financial position, company has revenue of US $ 1.8 billion Strength and employee strength of 33,353
Weakness
1. Low operating margin of other group of companies
1. New Brand Identity and synergy with the parent company 2. Launching BPO services 3. Huge potential in domestic market Opportunity 4. Increasing in Global IT spending
1. Fluctuations in currency exchange 2. Process Non-compliance 3. Increasing cost of Human capital Threats 4. Risk due to increasing IT complexity
Competition
1. TCS 2. Infosys 3. Mphasis Competitors 4. Wipro
doc_298947552.docx