Description
SWOT ANALYSIS OF MAHINDRA LOGAN
Mahindra Renault Logan Parent Company Category Sector Tagline/ Slogan USP Mahindra Sedan Automobiles The answer is here Features, Design STP Segment Middle level Sedan segment Positioned to capture the market graduating from hatchbakc to sedan A low end luxury sedan SWOT Analysis 1.JV between two strong brands Mahindra and Renault 2.Low maintenance 3.Popular car in the luxury taxi/rental industry 4.Good mileage and performance 1.Percieved as a car for commercial purposes only 2.Despite JV, couldn't penetrate market 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.Accent 2.Ikon
Competitors
doc_630143678.docx
SWOT ANALYSIS OF MAHINDRA LOGAN
Mahindra Renault Logan Parent Company Category Sector Tagline/ Slogan USP Mahindra Sedan Automobiles The answer is here Features, Design STP Segment Middle level Sedan segment Positioned to capture the market graduating from hatchbakc to sedan A low end luxury sedan SWOT Analysis 1.JV between two strong brands Mahindra and Renault 2.Low maintenance 3.Popular car in the luxury taxi/rental industry 4.Good mileage and performance 1.Percieved as a car for commercial purposes only 2.Despite JV, couldn't penetrate market 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.Accent 2.Ikon
Competitors
doc_630143678.docx