Description
SWOT ANALYSIS OF MAHINDRA BOLERO
Mahindra Bolero Parent Company Category Sector Tagline/ Slogan USP Mahindra SUV Automobiles Take on anything Spacious, Affordability STP Segment Target Group Positioning Middle level SUV Segment Big Family/ Powerful Cars freak A powerful SUV for good off-road performance SWOT Analysis 1.Good performance for long distances 2.Powerful player in the taxi/rental segment 3.Good presence in the rural and tier-2 cities segment 4.Maintanence cost is low 1.Many SUVs in the market by Mahindra themselves 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength Weakness
Opportunity
Threats
Competition 1.Innova 2.Tavera 3.Safari
Competitors
doc_530963003.docx
SWOT ANALYSIS OF MAHINDRA BOLERO
Mahindra Bolero Parent Company Category Sector Tagline/ Slogan USP Mahindra SUV Automobiles Take on anything Spacious, Affordability STP Segment Target Group Positioning Middle level SUV Segment Big Family/ Powerful Cars freak A powerful SUV for good off-road performance SWOT Analysis 1.Good performance for long distances 2.Powerful player in the taxi/rental segment 3.Good presence in the rural and tier-2 cities segment 4.Maintanence cost is low 1.Many SUVs in the market by Mahindra themselves 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength Weakness
Opportunity
Threats
Competition 1.Innova 2.Tavera 3.Safari
Competitors
doc_530963003.docx