Description
SWOT ANALYSIS OF MAHARASHTRA TOURISM
Maharashtra Tourism
Parent Company
Maharashtra Tourism Development Corporation
Category
Tourism Campaign
Sector
Tourism& Hospitality
Tagline/ Slogan
Explore Incredible Maharashtra
The campaign tries to change the image of Maharashtra from a USP commercial state to a tourist state
STP
Segment
Domestic and international tourists
Families from neighbouring states of Maharashtra and from other parts Target Group of India and tourists from abroad
Maharashtra is positioned as a state that offers a great variety of Positioning options to tourists
SWOT Analysis
1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place. 2. The state is financially strong and hence has a robust tourism promotion budget. 3. The campaign has managed to create a good visual impact. 4. The campaign has managed to create awareness about Maharashtra Strength as a tourist state.
1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns 2.The campaign does not have a very strong tagline and visibility which Weakness affects its brand recall
1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon. 2.The campaign can make use of the social media space for better visibility. 3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take Opportunity advantage of.
1. Some of the other states in India have much stronger campaigns. 2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects. 3.As Maharashtra is traditionally not a tourist state it lacks in the area Threats of tourism infrastructure.
Competition
1.Kerala Tourism Campaign 2.Madhya Pradesh Tourism Campaign Competitors 3.Gujarat Tourism Campaign
doc_917940858.docx
SWOT ANALYSIS OF MAHARASHTRA TOURISM
Maharashtra Tourism
Parent Company
Maharashtra Tourism Development Corporation
Category
Tourism Campaign
Sector
Tourism& Hospitality
Tagline/ Slogan
Explore Incredible Maharashtra
The campaign tries to change the image of Maharashtra from a USP commercial state to a tourist state
STP
Segment
Domestic and international tourists
Families from neighbouring states of Maharashtra and from other parts Target Group of India and tourists from abroad
Maharashtra is positioned as a state that offers a great variety of Positioning options to tourists
SWOT Analysis
1. The campaign tries to bring out the variety that Maharashtra offers as a tourist place. 2. The state is financially strong and hence has a robust tourism promotion budget. 3. The campaign has managed to create a good visual impact. 4. The campaign has managed to create awareness about Maharashtra Strength as a tourist state.
1. The campaign lacks in terms of visibility as compared to some of the other state tourism campaigns 2.The campaign does not have a very strong tagline and visibility which Weakness affects its brand recall
1. Maharashtra happens to be the fourth most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon. 2.The campaign can make use of the social media space for better visibility. 3. Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take Opportunity advantage of.
1. Some of the other states in India have much stronger campaigns. 2.As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects. 3.As Maharashtra is traditionally not a tourist state it lacks in the area Threats of tourism infrastructure.
Competition
1.Kerala Tourism Campaign 2.Madhya Pradesh Tourism Campaign Competitors 3.Gujarat Tourism Campaign
doc_917940858.docx