Description
SWOT ANALYSIS OF MAGNITOGORSK IRON & STEEL
Magnitogorsk Iron and Steel
Parent Company
Magnitogorsk Iron and Steel
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
-
Ranks among the world's largest steel producers and is the leader in USP the the Russian steel sector
STP
Rolled & galvanized steel sheet, iron ore, Color coated products, HR Segment plates, CR products
Pipe- making and the machine-building industries, including automotive Target Group plants, construction sectors
Produces and sells high-quality steel products that meet their Positioning customers' requirements
SWOT Analysis
1. Encompasses the entire production chain, from preparation of iron ore to downstream processing of rolled steel 2. Strong capacity of production 12+ mln tons of crude steel and 11+ mln tons of commercial steel products 3. A growing share of high value added products 4. Orientation towards burgeoning sectors of the domestic market Strength 5. The largest potential for production output increase
1. Claims for recovery under OJSC MMK’s guarantees issued to third parties 2. Adhere to government and environmental policies impacts Weakness operational efficiency
1. Improve product quality and diversify into new kinds of products to satisfy customers' current and future requirements and expectations 2. Leadership in the development and adoption of new technology Opportunity 3. Increase production efficiency; reduce harmful impact on the
environment
1. OJSC MMK’s contractors’ failure to perform obligations 2. Higher prices for iron ore raw materials, coal, metallic scrap, nonferrous metals Threats 3. Low actual demand and prices for steel products
Competition
1. Severstal 2. NLMK Competitors 3. ArecelorMittal
doc_688431789.docx
SWOT ANALYSIS OF MAGNITOGORSK IRON & STEEL
Magnitogorsk Iron and Steel
Parent Company
Magnitogorsk Iron and Steel
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
-
Ranks among the world's largest steel producers and is the leader in USP the the Russian steel sector
STP
Rolled & galvanized steel sheet, iron ore, Color coated products, HR Segment plates, CR products
Pipe- making and the machine-building industries, including automotive Target Group plants, construction sectors
Produces and sells high-quality steel products that meet their Positioning customers' requirements
SWOT Analysis
1. Encompasses the entire production chain, from preparation of iron ore to downstream processing of rolled steel 2. Strong capacity of production 12+ mln tons of crude steel and 11+ mln tons of commercial steel products 3. A growing share of high value added products 4. Orientation towards burgeoning sectors of the domestic market Strength 5. The largest potential for production output increase
1. Claims for recovery under OJSC MMK’s guarantees issued to third parties 2. Adhere to government and environmental policies impacts Weakness operational efficiency
1. Improve product quality and diversify into new kinds of products to satisfy customers' current and future requirements and expectations 2. Leadership in the development and adoption of new technology Opportunity 3. Increase production efficiency; reduce harmful impact on the
environment
1. OJSC MMK’s contractors’ failure to perform obligations 2. Higher prices for iron ore raw materials, coal, metallic scrap, nonferrous metals Threats 3. Low actual demand and prices for steel products
Competition
1. Severstal 2. NLMK Competitors 3. ArecelorMittal
doc_688431789.docx