Description
SWOT ANALYSIS OF MAGNIT
Magnit
Parent Company
Magnit Holding
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Always low prices
USP
A full assortment of goods for the whole family in a single location STP
Segment
Hypermarkets and Discount stores
Target Group
Middle income households
Positioning
Low cost, high quality and high variety food and non-food goods store SWOT Analysis
1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores. 2. Focus on selling low-cost Russian made products rather and expensive, imported food products 3. Extremely popular multi-format retail stores Strength 4. Largest food retailer in Russia by number of stores
1. Concentrated on building a discount network of stores in the farflung regions. 2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Weakness Russia’s GDP by itself
Opportunity
1.High growth potential of the 200 billion food retail industry in Russia
2. Rising demand for organic food products in Russia 3.Opportunity of setting u stores in mainstream city markets
1.Rising competition from other retail companies 2.Incrrasing operating costs due to higher fuel prices Threats 3.Susceptible to exchange rate fluctuations Competition
1.X5 retail Group 2.Auchan Competitors 3.Walmart
doc_529199482.docx
SWOT ANALYSIS OF MAGNIT
Magnit
Parent Company
Magnit Holding
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Always low prices
USP
A full assortment of goods for the whole family in a single location STP
Segment
Hypermarkets and Discount stores
Target Group
Middle income households
Positioning
Low cost, high quality and high variety food and non-food goods store SWOT Analysis
1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores. 2. Focus on selling low-cost Russian made products rather and expensive, imported food products 3. Extremely popular multi-format retail stores Strength 4. Largest food retailer in Russia by number of stores
1. Concentrated on building a discount network of stores in the farflung regions. 2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Weakness Russia’s GDP by itself
Opportunity
1.High growth potential of the 200 billion food retail industry in Russia
2. Rising demand for organic food products in Russia 3.Opportunity of setting u stores in mainstream city markets
1.Rising competition from other retail companies 2.Incrrasing operating costs due to higher fuel prices Threats 3.Susceptible to exchange rate fluctuations Competition
1.X5 retail Group 2.Auchan Competitors 3.Walmart
doc_529199482.docx