Description
SWOT ANALYSIS OF MAGIC MOMENTS VODKA
Magic Moments Vodka
Parent Company
Radico Khaitan
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
Zing Up Life
Bottling ,packaging and printing on the bottle are stylish to reflect the USP taste of today’s youth STP
Segment
Urban youth drinkers, party goers, working professionals
Target Group
Urban upper middle class individuals
Positioning
Premium pure grain vodka for the urban youth SWOT Analysis
1. Has a variant called Magic Moments Remix Vodka with 6flavour 2. Packaging- Frosted bottle with unique guitar shaped glass window 3. Strong TVC campaign with film celebrities as Brand ambassador Strength 4. Leader in the mid-market segment
1.Strong competition from international premium beverages means limited market share Weakness 2. Government regulations and laws make it difficult to expand
1.Untapped lifestyle events as sponsors for better visibility Opportunity 2. New flavours appealing to the older generation as well
1.Strong government regulations Threats 2.Expanding competition can be a threat
3. Too many brand means customer loyalty is low Competition
1. White mischief 2. Fuel 3. Resolute Competitors 4. Red Romanov
doc_921500207.docx
SWOT ANALYSIS OF MAGIC MOMENTS VODKA
Magic Moments Vodka
Parent Company
Radico Khaitan
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
Zing Up Life
Bottling ,packaging and printing on the bottle are stylish to reflect the USP taste of today’s youth STP
Segment
Urban youth drinkers, party goers, working professionals
Target Group
Urban upper middle class individuals
Positioning
Premium pure grain vodka for the urban youth SWOT Analysis
1. Has a variant called Magic Moments Remix Vodka with 6flavour 2. Packaging- Frosted bottle with unique guitar shaped glass window 3. Strong TVC campaign with film celebrities as Brand ambassador Strength 4. Leader in the mid-market segment
1.Strong competition from international premium beverages means limited market share Weakness 2. Government regulations and laws make it difficult to expand
1.Untapped lifestyle events as sponsors for better visibility Opportunity 2. New flavours appealing to the older generation as well
1.Strong government regulations Threats 2.Expanding competition can be a threat
3. Too many brand means customer loyalty is low Competition
1. White mischief 2. Fuel 3. Resolute Competitors 4. Red Romanov
doc_921500207.docx