Description
SWOT ANALYSIS OF MAGGI NOODLES
Maggi Noodles
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Taste bhi health bhi ;Good Food Good Life; Me n Meri Maggi
USP
Can be cooked and prepared in 2 minutes
STP
Segment
People looking for a healthy snack when hungry
Target Group
Young people and children from upper and middle class
Positioning
Tasty and healthy snack which can be prepared in 2 minutes
SWOT Analysis
1. Market leader in noodles category with high brand loyalty 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Media generated news about health issues
1.Untapped rural markets 2.DINKS, single professionals Opportunity 3.Newer tastes
Threats
1.Price wars with other noodle brands
Competition
1. Top Ramen 2. Foodles Competitors 3. Private brands like Tasty Treat
doc_168755532.docx
SWOT ANALYSIS OF MAGGI NOODLES
Maggi Noodles
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Taste bhi health bhi ;Good Food Good Life; Me n Meri Maggi
USP
Can be cooked and prepared in 2 minutes
STP
Segment
People looking for a healthy snack when hungry
Target Group
Young people and children from upper and middle class
Positioning
Tasty and healthy snack which can be prepared in 2 minutes
SWOT Analysis
1. Market leader in noodles category with high brand loyalty 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1.Media generated news about health issues
1.Untapped rural markets 2.DINKS, single professionals Opportunity 3.Newer tastes
Threats
1.Price wars with other noodle brands
Competition
1. Top Ramen 2. Foodles Competitors 3. Private brands like Tasty Treat
doc_168755532.docx