Description
SWOT ANALYSIS OF MADURA FASHION
Madura Fashion & Lifestyle
Parent company
Aditya Birla group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Get out of the box; Dont wear uniforms to work
Usp
Well known and trusted brand since decades STP
Segment
People looking for style, attitude, luxury and comfort
Target group
Age group 20-50 belonging to upper class and middle class
Madura Fashion and Lifestyle position themselves as a name that is Positioning synonymous with panache and modernity Product Portfolio
1. Allen Solly 2. Louis Philippe Brands 3. Peter England SWOT analysis
1. Varieties of popular brands are available 2. Caters to all types of clothing 3. Premium fashion and international fashion is also available 4. The brand is a winner of various prestigious awards throughout years 5. A good Brand Equity by Madura Garments is major Strength 6. More than 1,000 exclusive and franchise stores, and over 2,000 Strength premium multi-brand trade outlets
1.Global penetration is limited as compared to international leading brands 2.Sub Brands are similar thus they might not know the difference in Weakness each brand’s product offering
1. High growth in the industry as well as spending income increasing 2. International fashion styles accepted globally Opportunity 3. Tie-up and association with global brands for better global reach
1. Internal competition among brands is a serious threat 2. External competition and price wars decrease the switching cost for a customer Threats 3.Fashion evolving everyday is a major threat Competition
1.Arrow 2.Belmonte Competitors 3.Reid and Taylor
doc_217813277.docx
SWOT ANALYSIS OF MADURA FASHION
Madura Fashion & Lifestyle
Parent company
Aditya Birla group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Get out of the box; Dont wear uniforms to work
Usp
Well known and trusted brand since decades STP
Segment
People looking for style, attitude, luxury and comfort
Target group
Age group 20-50 belonging to upper class and middle class
Madura Fashion and Lifestyle position themselves as a name that is Positioning synonymous with panache and modernity Product Portfolio
1. Allen Solly 2. Louis Philippe Brands 3. Peter England SWOT analysis
1. Varieties of popular brands are available 2. Caters to all types of clothing 3. Premium fashion and international fashion is also available 4. The brand is a winner of various prestigious awards throughout years 5. A good Brand Equity by Madura Garments is major Strength 6. More than 1,000 exclusive and franchise stores, and over 2,000 Strength premium multi-brand trade outlets
1.Global penetration is limited as compared to international leading brands 2.Sub Brands are similar thus they might not know the difference in Weakness each brand’s product offering
1. High growth in the industry as well as spending income increasing 2. International fashion styles accepted globally Opportunity 3. Tie-up and association with global brands for better global reach
1. Internal competition among brands is a serious threat 2. External competition and price wars decrease the switching cost for a customer Threats 3.Fashion evolving everyday is a major threat Competition
1.Arrow 2.Belmonte Competitors 3.Reid and Taylor
doc_217813277.docx