Description
SWOT ANALYSIS OF MADRAS TALKIES
Madras Talkies
Parent Company
Madras Talkies
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
involved in production of films and television serials, which are USP distributed all over the world
STP
Segment
TV Serials and Cinema Watching Audience
Target Group
Tamil Cinema watching Audience
Positioning
Contemporary Regional Cinema on a national platform
SWOT Analysis
1. Given several blockbuster hits like Iruvar, Guru, Saathiya and many more movies 2. Most of the movies are launch with high-decible marketing 3. Organizational Background – Mani Ratnam as head brings better quality and experience 4. Tie-ups with Bollywood for the Hindi version of the movie Strength 5. Presence of popular Hindi cinema actors enhances brand image
1. Failure of big budget movies causes financial strain 2. Relationship with distribution firms are affected due to flop movies and margins. Weakness 3. Limited presence pan-India and across the world
1. Tie-ups with companies for better product placement and revenue 2. Alliance with Bollywood production houses for content sharing 3. Tapping the Bollywood talent to work as most of them are hit in Opportunity regional cinemas.
1. Entering of politically and financially strong production houses Threats 2. New Demand and Advancement in Technology i.e 3-D films 3. Losing brand equity of Mani Ratnam and non-development of new
creative talent.
Competition
1. Kavithalaya Productions 2. Modern Theatres Competitors 3. AGS Entertainment
doc_864478323.docx
SWOT ANALYSIS OF MADRAS TALKIES
Madras Talkies
Parent Company
Madras Talkies
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
involved in production of films and television serials, which are USP distributed all over the world
STP
Segment
TV Serials and Cinema Watching Audience
Target Group
Tamil Cinema watching Audience
Positioning
Contemporary Regional Cinema on a national platform
SWOT Analysis
1. Given several blockbuster hits like Iruvar, Guru, Saathiya and many more movies 2. Most of the movies are launch with high-decible marketing 3. Organizational Background – Mani Ratnam as head brings better quality and experience 4. Tie-ups with Bollywood for the Hindi version of the movie Strength 5. Presence of popular Hindi cinema actors enhances brand image
1. Failure of big budget movies causes financial strain 2. Relationship with distribution firms are affected due to flop movies and margins. Weakness 3. Limited presence pan-India and across the world
1. Tie-ups with companies for better product placement and revenue 2. Alliance with Bollywood production houses for content sharing 3. Tapping the Bollywood talent to work as most of them are hit in Opportunity regional cinemas.
1. Entering of politically and financially strong production houses Threats 2. New Demand and Advancement in Technology i.e 3-D films 3. Losing brand equity of Mani Ratnam and non-development of new
creative talent.
Competition
1. Kavithalaya Productions 2. Modern Theatres Competitors 3. AGS Entertainment
doc_864478323.docx