Description
SWOT ANALYSIS OF MADELEINE VIONNET
Madeleine Vionnet
Parent Company
Madeleine Vionnet
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
When a woman smiles, then her dress should smile too
A highly innovative and unique brand crafted with precision and USP perfection giving the women an ultimate satisfaction of apparel. STP
Women who want custom fit clothes with a high purchasing power, Segment which want a unique design with a contemporary feel.
Target Group
Young and middle-aged women from the upper class
Vionnet is an iconic brand, which give women a modern iconic trendPositioning setting look with a vintage style cut to their apparel. SWOT Analysis
1. The Brand is available in over 200 countries and employs over 300 people in France. 2. Madeleine was known as the “Queen of Bias Cut” and the “architect among dressmakers and is very famous for the Grecian style dresses. 3. Vionnet was very innovative and introduced the ”bias cut” to cut the cloth diagonally which was very unusual in the 30’s. 4. The brand focuses on perfection; Vionnet focused on the shape of the women’s body should be evident in her designs. 5. An Excellent distribution Strategy that focuses on future direct presence in key market areas. 6. A vintage experience of custom styling is still world famous for their apparel. Strength 7. Vionnet used materials like Crepe de Chine, Gabardine and satin to
make her clothes, which was considered unusual during the 30’s. 8.A series of designers in the world of fashion hail Vionnet as the godmother of fashion and still continue to follow the styles, which Madeline worked on.
1.The Vionnet Brand has not established itself in the Asian Luxury Market, which is the growing market. 2. Unequal Interval of launching clothes after Madeline Vionnet’s Weakness demise has reduced customer confidence in the brand
1. Venturing in the Asia-Pacific Market, which is the hub of luxury goods. Opportunity 2. Entering the Online commerce industry.
1. Increasing competition from brands like Prada, Burberry and Chanel are increasing like never. 2. As Luxury brands are abundant now, Lower end brand brands in the luxury segment offer similar styles at cheaper rates, so pricing is very Threats important in this segment. Competition
1. Chanel 2. Prada Competitors 3. Camalgori
doc_501859471.docx
SWOT ANALYSIS OF MADELEINE VIONNET
Madeleine Vionnet
Parent Company
Madeleine Vionnet
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
When a woman smiles, then her dress should smile too
A highly innovative and unique brand crafted with precision and USP perfection giving the women an ultimate satisfaction of apparel. STP
Women who want custom fit clothes with a high purchasing power, Segment which want a unique design with a contemporary feel.
Target Group
Young and middle-aged women from the upper class
Vionnet is an iconic brand, which give women a modern iconic trendPositioning setting look with a vintage style cut to their apparel. SWOT Analysis
1. The Brand is available in over 200 countries and employs over 300 people in France. 2. Madeleine was known as the “Queen of Bias Cut” and the “architect among dressmakers and is very famous for the Grecian style dresses. 3. Vionnet was very innovative and introduced the ”bias cut” to cut the cloth diagonally which was very unusual in the 30’s. 4. The brand focuses on perfection; Vionnet focused on the shape of the women’s body should be evident in her designs. 5. An Excellent distribution Strategy that focuses on future direct presence in key market areas. 6. A vintage experience of custom styling is still world famous for their apparel. Strength 7. Vionnet used materials like Crepe de Chine, Gabardine and satin to
make her clothes, which was considered unusual during the 30’s. 8.A series of designers in the world of fashion hail Vionnet as the godmother of fashion and still continue to follow the styles, which Madeline worked on.
1.The Vionnet Brand has not established itself in the Asian Luxury Market, which is the growing market. 2. Unequal Interval of launching clothes after Madeline Vionnet’s Weakness demise has reduced customer confidence in the brand
1. Venturing in the Asia-Pacific Market, which is the hub of luxury goods. Opportunity 2. Entering the Online commerce industry.
1. Increasing competition from brands like Prada, Burberry and Chanel are increasing like never. 2. As Luxury brands are abundant now, Lower end brand brands in the luxury segment offer similar styles at cheaper rates, so pricing is very Threats important in this segment. Competition
1. Chanel 2. Prada Competitors 3. Camalgori
doc_501859471.docx