Description
SWOT ANALYSIS OF MAD OVER DONUTS
Mad Over Donuts
Parent Company
Mad Over Donuts
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Love at first bite
USP
India’s first donut chain serving fresh and good quality donuts
STP
Segment
People who want to have donuts
Target Group
Kids and youth
As India’s very own donut chain serving wide variety of fresh and Positioning tasty donuts
SWOT Analysis
1.Wide variety of donuts – ringed and filled donuts 2. Popular for its quality 3. India’s first donut chain 4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding Strength 5.A well-recognized brand
1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means less market share 2.Low reach with less branches 3.Donuts is a new snack for many countries, so it will require time to Weakness get popular
Opportunity
1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu 3.Increase in the disposable income of Indians 4.Most of the population of India is young and open to western fast food 5.Increase reach through online marketing 6.Advertise and market aggressively to reach out to the customers 7.Introduce online ordering and delivery and also via phone 8.Sponsorships and tieups
1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts 2.Inflation Threats 3.Economic instability
Competition
1.Dunkin Donuts Competitors 2.Krispy Kreme
doc_976505394.docx
SWOT ANALYSIS OF MAD OVER DONUTS
Mad Over Donuts
Parent Company
Mad Over Donuts
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Love at first bite
USP
India’s first donut chain serving fresh and good quality donuts
STP
Segment
People who want to have donuts
Target Group
Kids and youth
As India’s very own donut chain serving wide variety of fresh and Positioning tasty donuts
SWOT Analysis
1.Wide variety of donuts – ringed and filled donuts 2. Popular for its quality 3. India’s first donut chain 4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding Strength 5.A well-recognized brand
1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means less market share 2.Low reach with less branches 3.Donuts is a new snack for many countries, so it will require time to Weakness get popular
Opportunity
1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu 3.Increase in the disposable income of Indians 4.Most of the population of India is young and open to western fast food 5.Increase reach through online marketing 6.Advertise and market aggressively to reach out to the customers 7.Introduce online ordering and delivery and also via phone 8.Sponsorships and tieups
1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts 2.Inflation Threats 3.Economic instability
Competition
1.Dunkin Donuts Competitors 2.Krispy Kreme
doc_976505394.docx