Description
SWOT ANALYSIS OF MACROMAN
Macroman
Parent Company
Rupa & co
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Excitingly Male/ Live like a Macroman
USP
Innovation and stylish design STP
Segment
Men’s innerwear
Target Group
Urban young men and boys
Positioning
Sportiness, comfort, fitness SWOT Analysis
1. Bollywood actors are the brand ambassadors promoting the brand 2. Quality products with newer and better designs all the time 3. Use of modern technology while designing a product Strength 4. Good availability through multi-brand retails
1. Less promotional activities hence less awareness compared to global brands Weakness 2. Stiff competition means limited market share growth
1. Good potential in terms of innovation and promotion as brand need to create more hype 2. Opportunity to create awareness through departmental stores Opportunity which will increase their return on investment and also market share
3. Opportunity in expansion of products globally
1. Major threat from the leading readymade brands who have strong presence in the market 2.Economic fluctuations affects the growth Threats 3. Changing consumer perception as cost of brand switching is low Competition
1. Frontline 2. Euro 3.Rupa Competitors 4.VIP
doc_955285947.docx
SWOT ANALYSIS OF MACROMAN
Macroman
Parent Company
Rupa & co
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Excitingly Male/ Live like a Macroman
USP
Innovation and stylish design STP
Segment
Men’s innerwear
Target Group
Urban young men and boys
Positioning
Sportiness, comfort, fitness SWOT Analysis
1. Bollywood actors are the brand ambassadors promoting the brand 2. Quality products with newer and better designs all the time 3. Use of modern technology while designing a product Strength 4. Good availability through multi-brand retails
1. Less promotional activities hence less awareness compared to global brands Weakness 2. Stiff competition means limited market share growth
1. Good potential in terms of innovation and promotion as brand need to create more hype 2. Opportunity to create awareness through departmental stores Opportunity which will increase their return on investment and also market share
3. Opportunity in expansion of products globally
1. Major threat from the leading readymade brands who have strong presence in the market 2.Economic fluctuations affects the growth Threats 3. Changing consumer perception as cost of brand switching is low Competition
1. Frontline 2. Euro 3.Rupa Competitors 4.VIP
doc_955285947.docx