Description
SWOT ANALYSIS OF MACMILLAN PUBLISHER
MacMillan Publishers
Logo
Parent Company
MacMillan Publishing
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
Redefining learning
USP
Makes learning happen with new and pioneering ways
STP
Segment
All the segments under education and literary
Target Group
School and management level education students
High quality educational publishing and first choice of school teachers Positioning and principals
SWOT Analysis
1. It is one of the largest publication houses in the world 2. It is innovative, customer focused and forward looking 3. Chosen by UNICEF as a critical partner in the ‘Meena Books’ –a venture of high social impact aiming at empowering underprivileged girl child. 4. Well known for its accuracy and error free publishing Strength 5. Strong brand name and widely distributed and good availability
1. The fiction and nonfictional sector of publishing is not given more importance 2.Higher education segment is more concentrated to the management education Weakness 3.Not a big publisher in other Indian languages
1. Can expand into other commercial and business publications like magazines, catalogues etc., 2.Covering the all areas of the higher education segment mainly engineering stream Opportunity 3.Acquiring the small players to increase the market share
1. Local players publishing in local languages 2. Increase in global publishing houses in India Threats 3.Rise in prices of raw materials
Competition
1.Pearson India 2.Laxmi publications Competitors 3.PHI learning (Eastern Economy Editions)
doc_961508661.docx
SWOT ANALYSIS OF MACMILLAN PUBLISHER
MacMillan Publishers
Logo
Parent Company
MacMillan Publishing
Category
Printing & publishing
Sector
Media and Entertainment
Tagline/ Slogan
Redefining learning
USP
Makes learning happen with new and pioneering ways
STP
Segment
All the segments under education and literary
Target Group
School and management level education students
High quality educational publishing and first choice of school teachers Positioning and principals
SWOT Analysis
1. It is one of the largest publication houses in the world 2. It is innovative, customer focused and forward looking 3. Chosen by UNICEF as a critical partner in the ‘Meena Books’ –a venture of high social impact aiming at empowering underprivileged girl child. 4. Well known for its accuracy and error free publishing Strength 5. Strong brand name and widely distributed and good availability
1. The fiction and nonfictional sector of publishing is not given more importance 2.Higher education segment is more concentrated to the management education Weakness 3.Not a big publisher in other Indian languages
1. Can expand into other commercial and business publications like magazines, catalogues etc., 2.Covering the all areas of the higher education segment mainly engineering stream Opportunity 3.Acquiring the small players to increase the market share
1. Local players publishing in local languages 2. Increase in global publishing houses in India Threats 3.Rise in prices of raw materials
Competition
1.Pearson India 2.Laxmi publications Competitors 3.PHI learning (Eastern Economy Editions)
doc_961508661.docx