Description
SWOT ANALYSIS OF MAAZA
Maaza
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Maaza lao Aam ki Pyaas bujhao
USP
Mango flavored soft drink STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
It is the mango lover's first choice SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Long trust and love from the target group
Weakness
1.People prefer fruit juices over Maaza
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Frooti 2.Slice 3.Mangola Competitors 4.Real Mango
doc_400560352.docx
SWOT ANALYSIS OF MAAZA
Maaza
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Maaza lao Aam ki Pyaas bujhao
USP
Mango flavored soft drink STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
It is the mango lover's first choice SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Long trust and love from the target group
Weakness
1.People prefer fruit juices over Maaza
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Frooti 2.Slice 3.Mangola Competitors 4.Real Mango
doc_400560352.docx