Description
SWOT ANALYSIS OF LYONDELL BASELL
LyondellBasell
Parent Company
LyondellBasell
Category
Diversified Chemicals
Sector
Industrial Products
Tagline/ Slogan
Amazing Chemistry ; Fuelling the power to within
USP
Largest polymer suppliers
STP
Segment
Plastics, chemicals and fuel requirements
Personal care products, fresh food packaging, lightweight plastics, construction materials, automotive components, durable textiles, Target Group medical applications and biofuels
Positioning
Safer, stronger and more affordable products
SWOT Analysis
1. Worlds third largest independent chemical company 2. Expanding polyolefin process capabilities 3. State of art manufacturing facilities 4. Wide product range catering to a huge segment of customers 5. Has a strong workforce of 10,000+ people 6. Emerged a winner after filing bankruptcy, shows the skilled expertise Strength 7. Has over 16000 manufacturing sites in nearly 19 countries
1. Financial flexibility affected by high debt 2. Consistently decreasing profit margins Weakness 3. Creditor suit on the company has tarnished the company image
1. Increase in demand for ethylene and propylene 2. Large number of joint ventures increase the capability to improve product portfolio 3. Outsourcing opportunity available can be leveraged to increase profit Opportunity margin
1. Stringent regulation increases future risk factor 2. Threatening calamities can de stabilize the company such as shut down of plants on the US Gulf Coast, temporary shutdown of the Houston Refinery Threats 3. Threatened by lawsuits due to their past financial flaws
Competition
1. BASF SE 2. ExxonMobil Corporation 3. Mitsubishi Chemical Holdings Corporation 4. Dow Chemical Company Competitors 5. Reliance Industries Limited
doc_453071280.docx
SWOT ANALYSIS OF LYONDELL BASELL
LyondellBasell
Parent Company
LyondellBasell
Category
Diversified Chemicals
Sector
Industrial Products
Tagline/ Slogan
Amazing Chemistry ; Fuelling the power to within
USP
Largest polymer suppliers
STP
Segment
Plastics, chemicals and fuel requirements
Personal care products, fresh food packaging, lightweight plastics, construction materials, automotive components, durable textiles, Target Group medical applications and biofuels
Positioning
Safer, stronger and more affordable products
SWOT Analysis
1. Worlds third largest independent chemical company 2. Expanding polyolefin process capabilities 3. State of art manufacturing facilities 4. Wide product range catering to a huge segment of customers 5. Has a strong workforce of 10,000+ people 6. Emerged a winner after filing bankruptcy, shows the skilled expertise Strength 7. Has over 16000 manufacturing sites in nearly 19 countries
1. Financial flexibility affected by high debt 2. Consistently decreasing profit margins Weakness 3. Creditor suit on the company has tarnished the company image
1. Increase in demand for ethylene and propylene 2. Large number of joint ventures increase the capability to improve product portfolio 3. Outsourcing opportunity available can be leveraged to increase profit Opportunity margin
1. Stringent regulation increases future risk factor 2. Threatening calamities can de stabilize the company such as shut down of plants on the US Gulf Coast, temporary shutdown of the Houston Refinery Threats 3. Threatened by lawsuits due to their past financial flaws
Competition
1. BASF SE 2. ExxonMobil Corporation 3. Mitsubishi Chemical Holdings Corporation 4. Dow Chemical Company Competitors 5. Reliance Industries Limited
doc_453071280.docx