Description
SWOT ANALYSIS OF LUX COZI INNERWEAR
Lux Cozi Innerwear
Parent Company
Lux Hosiery group
Category
Innerwear and Undergarments
Sector
Lifestyle and retail
Tagline/ Slogan
Apna luck pehen ke chalo
USP
Uncompromising quality and comfort STP
Segment
Men looking for exemplary styles and comfort in innerwear
Target Group
Urban boys and men from the middle class
Positioning
Brand for all SWOT Analysis
1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business. 2. Popular Bollywood actors endorse the brand 3. Old trusted brand in the undergarments and winter-wear clothing. 4. Ad campaigns designed in such a way to make emotional connect with people. 5. A strong nationwide network of more than 600 distributors, 10,000 Strength Wholesalers and more than 3 lakhs of retailers
1. Informal kind of organization, which sometimes create difficulties in information flow Weakness 2. Professionalism is in developing stage breaking growth rate
1. Potential of providing various products across the country using their strong distributional channel Opportunity 2. Immense opportunities in the Global Markets
1. Fluctuation in the yarn rate 2. Increasing man-power cost to match international standards Threats 3. Fierce competition from multi-nationals operating in India Competition
1. VIP 2. Jockey 3. Calvin Klein Competitors 4. Rupa
doc_450492459.docx
SWOT ANALYSIS OF LUX COZI INNERWEAR
Lux Cozi Innerwear
Parent Company
Lux Hosiery group
Category
Innerwear and Undergarments
Sector
Lifestyle and retail
Tagline/ Slogan
Apna luck pehen ke chalo
USP
Uncompromising quality and comfort STP
Segment
Men looking for exemplary styles and comfort in innerwear
Target Group
Urban boys and men from the middle class
Positioning
Brand for all SWOT Analysis
1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business. 2. Popular Bollywood actors endorse the brand 3. Old trusted brand in the undergarments and winter-wear clothing. 4. Ad campaigns designed in such a way to make emotional connect with people. 5. A strong nationwide network of more than 600 distributors, 10,000 Strength Wholesalers and more than 3 lakhs of retailers
1. Informal kind of organization, which sometimes create difficulties in information flow Weakness 2. Professionalism is in developing stage breaking growth rate
1. Potential of providing various products across the country using their strong distributional channel Opportunity 2. Immense opportunities in the Global Markets
1. Fluctuation in the yarn rate 2. Increasing man-power cost to match international standards Threats 3. Fierce competition from multi-nationals operating in India Competition
1. VIP 2. Jockey 3. Calvin Klein Competitors 4. Rupa
doc_450492459.docx