Description
SWOT ANALYSIS OF LULULEMON ATHLETICA
Lululemon Athletica
Parent Company
Lululemon Athletica
Category
Athletic clothing retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Jealousy works the opposite way you want it to
USP
Yoga apparel for people to live long, healthy and fun lives STP
segmentation
Sports ,health cautious men and women
Target Group
Urban upper middle class individuals
Positioning
Exclusive quality in sports and yoga apparel SWOT Analysis
1. The company is continuously producing new styles of sports apparel for men and women. 2. It is joining up with fashion designers to produce new clothing styles and widen their product lines 3. The company has its presence at over 140 locations 4. The employee base is nearly 3,000 Strength 5. Good advertising and marketing of the brand
1.Limited global penetration despite high quality apparels Weakness 2. Brand recall is less as compared to international players
1. The world sports apparel industry is expected increase manifold Opportunity 2. The market is driven by a trend toward healthier, more active
lifestyles, with older demographics and women becoming more active 3. Better reach and penetration into emerging economies
1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names 2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious Threats shoppers Competition
1.Canada Goose 2.Kuusport 3.Bauer hockey Competitors 4.Cooper Canada
doc_747051900.docx
SWOT ANALYSIS OF LULULEMON ATHLETICA
Lululemon Athletica
Parent Company
Lululemon Athletica
Category
Athletic clothing retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Jealousy works the opposite way you want it to
USP
Yoga apparel for people to live long, healthy and fun lives STP
segmentation
Sports ,health cautious men and women
Target Group
Urban upper middle class individuals
Positioning
Exclusive quality in sports and yoga apparel SWOT Analysis
1. The company is continuously producing new styles of sports apparel for men and women. 2. It is joining up with fashion designers to produce new clothing styles and widen their product lines 3. The company has its presence at over 140 locations 4. The employee base is nearly 3,000 Strength 5. Good advertising and marketing of the brand
1.Limited global penetration despite high quality apparels Weakness 2. Brand recall is less as compared to international players
1. The world sports apparel industry is expected increase manifold Opportunity 2. The market is driven by a trend toward healthier, more active
lifestyles, with older demographics and women becoming more active 3. Better reach and penetration into emerging economies
1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names 2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious Threats shoppers Competition
1.Canada Goose 2.Kuusport 3.Bauer hockey Competitors 4.Cooper Canada
doc_747051900.docx