Description
SWOT ANALYSIS OF LUCKY BRAND JEANS
Lucky Brand Jeans
Parent Company
Liz Claiborne Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Lucky You
USP
Denim jeans with great fitting STP
Segment
Men and women who look for quality jeans with decent price
Target Group
Urban men and women middle class
Positioning
Unique brand of jeans at affordable prices SWOT Analysis
1.Presence in over 200 stores in America 2.Product line extension in sportswear, outwear, T-shirt, active wear 3. Products are sold through many company owned and departmental stores 4.Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School 5. detail research study of market before penetration hence one of Strength the successful brand
1.Deparment stores popularity slowdown affects the growth of the business Weakness 2.Limited brand penetration in the emerging economies
1.Business expansion in emerging countries and Europe 2.Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit 3. expansion in products and improving quality will help in creating different brand image and attract more consumers 4. expansion of business for higher average income consumers who Opportunity believes quality and brand name comes with price tag
1.Other local players pressure which affects the business growth 2. economic slowdown affects the consumer spending 3. Changing consumer perception with many brands available in the Threats market Competition
1. Levi’s 2.Wrangler 3.The Gap 4. Diesel Competitors 5. American Eagle
doc_879862452.docx
SWOT ANALYSIS OF LUCKY BRAND JEANS
Lucky Brand Jeans
Parent Company
Liz Claiborne Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Lucky You
USP
Denim jeans with great fitting STP
Segment
Men and women who look for quality jeans with decent price
Target Group
Urban men and women middle class
Positioning
Unique brand of jeans at affordable prices SWOT Analysis
1.Presence in over 200 stores in America 2.Product line extension in sportswear, outwear, T-shirt, active wear 3. Products are sold through many company owned and departmental stores 4.Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School 5. detail research study of market before penetration hence one of Strength the successful brand
1.Deparment stores popularity slowdown affects the growth of the business Weakness 2.Limited brand penetration in the emerging economies
1.Business expansion in emerging countries and Europe 2.Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit 3. expansion in products and improving quality will help in creating different brand image and attract more consumers 4. expansion of business for higher average income consumers who Opportunity believes quality and brand name comes with price tag
1.Other local players pressure which affects the business growth 2. economic slowdown affects the consumer spending 3. Changing consumer perception with many brands available in the Threats market Competition
1. Levi’s 2.Wrangler 3.The Gap 4. Diesel Competitors 5. American Eagle
doc_879862452.docx