Description
SWOT ANALYSIS OF LOWE'S COMPANY
Lowe's Companies
Parent Company
Lowe's Companies, Inc.
Category
Home Improvement
Sector
Lifestyle and Retail
Tagline/ Slogan
Never stop improving
USP
Better offer and improved service for home appliances STP
Segment
Home furnishings and accessories
Target Group
Urban middle and upper class households
Positioning
Retail home improvement and appliance stores SWOT Analysis
1. Serves more than 14 million customers a week 2. Globally second-largest hardware chain behind The Home Depot 3. S&P 500 Component 4. One of the top 50 Fortune 500 companies 5. Strong brand reputation and financially stable 6. One of the top 50 trademark applicants according to the United Strength States Patent and Trademark Office
1. Lowe's Companies is decentralized 2.Trade discount is necessary to attract customer Weakness 3.Geographical expansion is not at very large extent
1. Global expansion to tap newer markets 2. Increasing product and service offerings Opportunity 3.Free parcel shipping to increase customer experience
1. Cut throat competition with respect to margins 2.Touch and feel of product is not available prior to purchase in case Threats of shipment Competition
1. Home Depot Competitors 2. Fastenal
doc_292494778.docx
SWOT ANALYSIS OF LOWE'S COMPANY
Lowe's Companies
Parent Company
Lowe's Companies, Inc.
Category
Home Improvement
Sector
Lifestyle and Retail
Tagline/ Slogan
Never stop improving
USP
Better offer and improved service for home appliances STP
Segment
Home furnishings and accessories
Target Group
Urban middle and upper class households
Positioning
Retail home improvement and appliance stores SWOT Analysis
1. Serves more than 14 million customers a week 2. Globally second-largest hardware chain behind The Home Depot 3. S&P 500 Component 4. One of the top 50 Fortune 500 companies 5. Strong brand reputation and financially stable 6. One of the top 50 trademark applicants according to the United Strength States Patent and Trademark Office
1. Lowe's Companies is decentralized 2.Trade discount is necessary to attract customer Weakness 3.Geographical expansion is not at very large extent
1. Global expansion to tap newer markets 2. Increasing product and service offerings Opportunity 3.Free parcel shipping to increase customer experience
1. Cut throat competition with respect to margins 2.Touch and feel of product is not available prior to purchase in case Threats of shipment Competition
1. Home Depot Competitors 2. Fastenal
doc_292494778.docx