Description
SWOT ANALYSIS OF LOUIS MARX AND COMPANY
Louis Marx and Company
Parent Company
Louis Marx and Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
One of the many Marx toys, have you all of them?
USP
Rock’em Sock’em robots, The Big Wheel tricycle
STP
Segment
Kids toys
Target Group
Ages 4-16 years upper middle class
Positioning
Give the customer more toys for less
SWOT Analysis
1.Strong brand name during its peak due to its presence since 1919. The company’s toy trains are now considered collectibles 2.Innovative product range. Was the introducer of the best-selling sporty Big Wheel tricycle 3.Took early advantage of the molding techniques with various plastics to make new toys and expand his range Strength 4.The company tied up with auto manufacturers to produce replicas
1.The brand has now been forgotten by people other than collectors 2.Due to the logo, people sometimes misconstrued the brand name as “Mar” toys rather than “Marx” toys Weakness 3.Could expand only to Japan in around 1955
1.Revive the old brand and integrate it with Fisher Price 2.Bring back toys like the older robots and tricycles as done by Mattel 3.Could enter the mobile and tablet applications market to promote its Opportunity collectibles
1. Due to the confusion in brand name, there may be problems in Threats brand recall
2.A number of companies with similar names have come up that have no linkage to the old Marx company. This may cause problems in differentiation 3.Even though the toys are mainly collectibles, some of them appear at dollar stores which may cause brand dilution
Competition
1. Hasbro 2. AMT Competitors 3. Mego Corporation
doc_460200823.docx
SWOT ANALYSIS OF LOUIS MARX AND COMPANY
Louis Marx and Company
Parent Company
Louis Marx and Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
One of the many Marx toys, have you all of them?
USP
Rock’em Sock’em robots, The Big Wheel tricycle
STP
Segment
Kids toys
Target Group
Ages 4-16 years upper middle class
Positioning
Give the customer more toys for less
SWOT Analysis
1.Strong brand name during its peak due to its presence since 1919. The company’s toy trains are now considered collectibles 2.Innovative product range. Was the introducer of the best-selling sporty Big Wheel tricycle 3.Took early advantage of the molding techniques with various plastics to make new toys and expand his range Strength 4.The company tied up with auto manufacturers to produce replicas
1.The brand has now been forgotten by people other than collectors 2.Due to the logo, people sometimes misconstrued the brand name as “Mar” toys rather than “Marx” toys Weakness 3.Could expand only to Japan in around 1955
1.Revive the old brand and integrate it with Fisher Price 2.Bring back toys like the older robots and tricycles as done by Mattel 3.Could enter the mobile and tablet applications market to promote its Opportunity collectibles
1. Due to the confusion in brand name, there may be problems in Threats brand recall
2.A number of companies with similar names have come up that have no linkage to the old Marx company. This may cause problems in differentiation 3.Even though the toys are mainly collectibles, some of them appear at dollar stores which may cause brand dilution
Competition
1. Hasbro 2. AMT Competitors 3. Mego Corporation
doc_460200823.docx