Description
SWOT ANALYSIS OF LOS ANGELES TIMES
Los Angeles Times
Parent Company
Tribune Company
Category
English daily Newspaper
Sector
Newspapers
Tagline/ Slogan
Los Angeles Times in the 21st century
Second largest metropolitan newspaper in the United States by USP circulation
STP
Segment
English reading population
Target Group
Youngsters, professionals and politicians
Positioning
Covers wide range of news
SWOT Analysis
1. It has won many Pulitzer prizes 2. Los Angeles Times Festival of Books receives huge response every year 3. High promotion of ads provides more revenues 4. No bias towards news reporting and printing Strength 5. Excellent readership and strong online presence
1.Online subscription not strong enough to compete with other players Weakness 2.Being a strong brand, often faces criticism due to negligible mistakes
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.USA Today Competitors 3.New York Times
doc_457102331.docx
SWOT ANALYSIS OF LOS ANGELES TIMES
Los Angeles Times
Parent Company
Tribune Company
Category
English daily Newspaper
Sector
Newspapers
Tagline/ Slogan
Los Angeles Times in the 21st century
Second largest metropolitan newspaper in the United States by USP circulation
STP
Segment
English reading population
Target Group
Youngsters, professionals and politicians
Positioning
Covers wide range of news
SWOT Analysis
1. It has won many Pulitzer prizes 2. Los Angeles Times Festival of Books receives huge response every year 3. High promotion of ads provides more revenues 4. No bias towards news reporting and printing Strength 5. Excellent readership and strong online presence
1.Online subscription not strong enough to compete with other players Weakness 2.Being a strong brand, often faces criticism due to negligible mistakes
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.USA Today Competitors 3.New York Times
doc_457102331.docx