Description
SWOT ANALYSIS OF LOS ANGELES LAKERS
Los Angeles Lakers
Parent Company
Los Angeles Lakers
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful NBA franchises with a huge fan base
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Highly successful and second most valuable NBA team
SWOT Analysis
1. Presence of global superstars like Kobe Bryant 2. Highly successful franchise with excellent results in the recent past 3. Huge and loyal fan base 4. Excellent merchandising and marketing abilities Strength 5. Has a good global presence also outside US
1.In spite of having big names, does not have a huge fan base in Asia Weakness 2.Too much dependence on a few key players
1.Set up academies in Asia to tap the huge fan base 2.Attract and retain top players to remain a force to reckon with in the Opportunity years to come
1.Threat of top players leaving the club Threats 2.Threat of being dominated by rivals like Miami Heat
Competition
1.Boston Celtics 2.San Antonio Spurs Competitors 3.Los Angeles Clippers
doc_747163964.docx
SWOT ANALYSIS OF LOS ANGELES LAKERS
Los Angeles Lakers
Parent Company
Los Angeles Lakers
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful NBA franchises with a huge fan base
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Highly successful and second most valuable NBA team
SWOT Analysis
1. Presence of global superstars like Kobe Bryant 2. Highly successful franchise with excellent results in the recent past 3. Huge and loyal fan base 4. Excellent merchandising and marketing abilities Strength 5. Has a good global presence also outside US
1.In spite of having big names, does not have a huge fan base in Asia Weakness 2.Too much dependence on a few key players
1.Set up academies in Asia to tap the huge fan base 2.Attract and retain top players to remain a force to reckon with in the Opportunity years to come
1.Threat of top players leaving the club Threats 2.Threat of being dominated by rivals like Miami Heat
Competition
1.Boston Celtics 2.San Antonio Spurs Competitors 3.Los Angeles Clippers
doc_747163964.docx