Description
SWOT ANALYSIS OF LOS ANGELES DODGERS

Los Angeles Dodgers

Parent Company

Guggenheim Baseball Management

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Successful baseball franchise with a loyal fan base

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

Successful baseball franchise based in Los Angeles

SWOT Analysis

1. Highly successful franchise with 6 world series wins 2. Loyal fan base in the US 3. Good merchandising with apparell, sportts equipment etc available Strength 4. Excellent facilities in the home stadium

1.Not having a global fan base 2.Overshadowed by other teams such as New York Yankees in the Weakness recent past

1.Tap the global fan base 2.Attract top quality players who can help them win the world series Opportunity again

1.Threat of being dominated by its rivals in the MLB Threats 2.Threat of top players and fans leaving the club

Competition

1.New York yankees 2.San Francisco Giants Competitors 3.Boston Red Sox



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