Description
SWOT ANALYSIS OF LOS ANGELES DODGERS
Los Angeles Dodgers
Parent Company
Guggenheim Baseball Management
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful baseball franchise with a loyal fan base
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful baseball franchise based in Los Angeles
SWOT Analysis
1. Highly successful franchise with 6 world series wins 2. Loyal fan base in the US 3. Good merchandising with apparell, sportts equipment etc available Strength 4. Excellent facilities in the home stadium
1.Not having a global fan base 2.Overshadowed by other teams such as New York Yankees in the Weakness recent past
1.Tap the global fan base 2.Attract top quality players who can help them win the world series Opportunity again
1.Threat of being dominated by its rivals in the MLB Threats 2.Threat of top players and fans leaving the club
Competition
1.New York yankees 2.San Francisco Giants Competitors 3.Boston Red Sox
doc_413785090.docx
SWOT ANALYSIS OF LOS ANGELES DODGERS
Los Angeles Dodgers
Parent Company
Guggenheim Baseball Management
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful baseball franchise with a loyal fan base
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful baseball franchise based in Los Angeles
SWOT Analysis
1. Highly successful franchise with 6 world series wins 2. Loyal fan base in the US 3. Good merchandising with apparell, sportts equipment etc available Strength 4. Excellent facilities in the home stadium
1.Not having a global fan base 2.Overshadowed by other teams such as New York Yankees in the Weakness recent past
1.Tap the global fan base 2.Attract top quality players who can help them win the world series Opportunity again
1.Threat of being dominated by its rivals in the MLB Threats 2.Threat of top players and fans leaving the club
Competition
1.New York yankees 2.San Francisco Giants Competitors 3.Boston Red Sox
doc_413785090.docx