Description
SWOT ANALYSIS OF L'OREAL
L'Oréal
Parent Company
L'Oréal
Category
Cosmetics and beauty products
Sector
FMCG
Tagline/ Slogan
Because you’re worth it
USP
Movie stars and celebrities as brand ambassadors STP
Segment
Women looking for beauty products
Target Group
Upper class urban women
Positioning
Beauty products for women as every women is worth it
Product Portfolio
1. Garnier Fructis Shampoo 3. Garnier Mineral Deodrant 5. Garnier Hair Gels Brands 7. L'Oréal Paris SWOT Analysis
2.Garnier Bodycocoon 4. Garnier Color Naturals 6. Maybelline Cosmetics
1. It is the world’s largest beauty and cosmetics company 2. Has over 60,000 people employed globally 3. High product quality, excellent advertising and brand visibility 4. Top international celebrities as brand ambassadors give a premium brand image 5. Excellent global distribution ensures maximum reach of products Strength 6. Loreal has over 20 global brands available in 130 countries 7. There are over 38 factories with over 5 billion units manufacturing
annually
1. Due to many subdivisions, employee management becomes a challenge 2.Presence of other established brands in the cosmetics segment Weakness means difficult to increase market share
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. ITC 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_834567033.docx
SWOT ANALYSIS OF L'OREAL
L'Oréal
Parent Company
L'Oréal
Category
Cosmetics and beauty products
Sector
FMCG
Tagline/ Slogan
Because you’re worth it
USP
Movie stars and celebrities as brand ambassadors STP
Segment
Women looking for beauty products
Target Group
Upper class urban women
Positioning
Beauty products for women as every women is worth it
Product Portfolio
1. Garnier Fructis Shampoo 3. Garnier Mineral Deodrant 5. Garnier Hair Gels Brands 7. L'Oréal Paris SWOT Analysis
2.Garnier Bodycocoon 4. Garnier Color Naturals 6. Maybelline Cosmetics
1. It is the world’s largest beauty and cosmetics company 2. Has over 60,000 people employed globally 3. High product quality, excellent advertising and brand visibility 4. Top international celebrities as brand ambassadors give a premium brand image 5. Excellent global distribution ensures maximum reach of products Strength 6. Loreal has over 20 global brands available in 130 countries 7. There are over 38 factories with over 5 billion units manufacturing
annually
1. Due to many subdivisions, employee management becomes a challenge 2.Presence of other established brands in the cosmetics segment Weakness means difficult to increase market share
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. ITC 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_834567033.docx