Description
SWOT ANALYSIS OF LONGFOR PROPERTIES
Longfor Properties
Parent Company
Longfor Properties
Real estate development, business operation and property Category management
Sector
Real Estate
Tagline/ Slogan
For you forever
USP
Attention to detail
STP
Segment
Mainly China real estate
Target Group
Corporate and high income group
Positioning
Company that strives for excellence and high quality
SWOT Analysis
1. Experience in the industry since a long time 2. Prudent and detailed management 3. Excellent service quality 4. Well diversified portfolio and services offered Strength 5. Skilled workforce with extensive expertise
1.Limited presence globally compared to international players 2.Vulnerable to changes in Chinese economy Weakness 3.Uncertainty and fluctuations in asset values are high
1.Geographic expansion 2.Expected rise in prices Opportunity 3.Increasing demand for real estate
1.Fluctuation in interest rates 2.Economic downturn and unfavorable govt policies Threats 3.Volatility in financial markets
Competition
Competitors
1.SRE Group Limited
2.New World China Land Limited 3.Shanghai Forte Land Company
doc_450637774.docx
SWOT ANALYSIS OF LONGFOR PROPERTIES
Longfor Properties
Parent Company
Longfor Properties
Real estate development, business operation and property Category management
Sector
Real Estate
Tagline/ Slogan
For you forever
USP
Attention to detail
STP
Segment
Mainly China real estate
Target Group
Corporate and high income group
Positioning
Company that strives for excellence and high quality
SWOT Analysis
1. Experience in the industry since a long time 2. Prudent and detailed management 3. Excellent service quality 4. Well diversified portfolio and services offered Strength 5. Skilled workforce with extensive expertise
1.Limited presence globally compared to international players 2.Vulnerable to changes in Chinese economy Weakness 3.Uncertainty and fluctuations in asset values are high
1.Geographic expansion 2.Expected rise in prices Opportunity 3.Increasing demand for real estate
1.Fluctuation in interest rates 2.Economic downturn and unfavorable govt policies Threats 3.Volatility in financial markets
Competition
Competitors
1.SRE Group Limited
2.New World China Land Limited 3.Shanghai Forte Land Company
doc_450637774.docx