Description
SWOT ANALYSIS OF LONDON PILSNER BEER
London Pilsner Beer
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Economy Beer STP
Segment
People who want to have beer regularly
Target Group
Urban middleand upper-middle class
Economy Beer not specifically meant for occasional consumption, but Positioning meant for daily consumption SWOT Analysis
1. Strong Distribution System 2. Huge Finances backing from UB Group 3. Mass consumption segmenting Strength 4. Good availability at restaurants, pubs and wine-shops
1.Limited global presence compared to leading global brands Weakness 2.More popular brands from its own group eat-up market share
1.Global market expansion Opportunity 2.Beer consumption is increasing due to changing culture
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many Players Entering In India
Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_894561263.docx
SWOT ANALYSIS OF LONDON PILSNER BEER
London Pilsner Beer
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Economy Beer STP
Segment
People who want to have beer regularly
Target Group
Urban middleand upper-middle class
Economy Beer not specifically meant for occasional consumption, but Positioning meant for daily consumption SWOT Analysis
1. Strong Distribution System 2. Huge Finances backing from UB Group 3. Mass consumption segmenting Strength 4. Good availability at restaurants, pubs and wine-shops
1.Limited global presence compared to leading global brands Weakness 2.More popular brands from its own group eat-up market share
1.Global market expansion Opportunity 2.Beer consumption is increasing due to changing culture
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many Players Entering In India
Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_894561263.docx