Description
SWOT ANALYSIS OF LOJAS AMERICANAS
Lojas Americanas
Parent Company
Lojas Americanas
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
One of the most popular Brazilian retail chain STP
Segment
Retail stores with consumer goods
Target Group
Middle class and upper middle class households
Positioning
Chain of retail stores in cities throughout Brazil for consumer goods SWOT Analysis
1. Company has 600+ stores across Brazilian states 2. More than 15000 employees 3. Revenue performance is good with stable financial position 4. Lojas Americanas acquired the Brazilian operations of the network of video rental Blockbuster and adapted to store the model Americana Express 5. The network sells over 80 thousand items of four thousand different companies 6. The stores sell both food and non-food merchandise 7. The Company, through Facilita, provides customers with personal Strength loans
1. Dependent on Brazil only for operations Weakness 2. No global operations which can be a concern
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.Competition from already established players 2.Bottom line is less compare to top line Threats 3. Govt policies and economic fluctuations Competition
1. Costco Wholesale 2. DIA Competitors 3. Family Dollar Stores
doc_810743801.docx
SWOT ANALYSIS OF LOJAS AMERICANAS
Lojas Americanas
Parent Company
Lojas Americanas
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
One of the most popular Brazilian retail chain STP
Segment
Retail stores with consumer goods
Target Group
Middle class and upper middle class households
Positioning
Chain of retail stores in cities throughout Brazil for consumer goods SWOT Analysis
1. Company has 600+ stores across Brazilian states 2. More than 15000 employees 3. Revenue performance is good with stable financial position 4. Lojas Americanas acquired the Brazilian operations of the network of video rental Blockbuster and adapted to store the model Americana Express 5. The network sells over 80 thousand items of four thousand different companies 6. The stores sell both food and non-food merchandise 7. The Company, through Facilita, provides customers with personal Strength loans
1. Dependent on Brazil only for operations Weakness 2. No global operations which can be a concern
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.Competition from already established players 2.Bottom line is less compare to top line Threats 3. Govt policies and economic fluctuations Competition
1. Costco Wholesale 2. DIA Competitors 3. Family Dollar Stores
doc_810743801.docx