Description
SWOT ANALYSIS OF LODHA GROUP
Lodha Group
Parent Company
Lodha Group
Category
Residential and office space
Sector
Real estate
Tagline/ Slogan
Building a better life
Luxury residential and commercial spaces in the financial capital of USP India, Mumbai
STP
Segment
Mainly Mumbai
Target Group
Medium and high income group
Positioning
Delivers luxury and lifestyle projects in every category they operate
SWOT Analysis
1. Mumbai’s premier real estate developer 2. Decades of experience in the field along with excellent operational efficiency 3. Unique branding strategy and marketing exercises 4. Location of the projects and head quartered at Mumbai adds value 5. Many prominent national and international awards and tie-ups with Strength international architects
1.Limited national presence 2.Govt intervention in construction projects causes operational inefficiencies Weakness 3.Less fund availability and shortage of skilled professionals
1.Expansion in other parts of India 2.Tax incentives for real estate investment Opportunity 3.Reduction in interest rates
1.Fluctuating interest rates 2.Economic downturn Threats 3. Possibility of a property bubble in Mumbai
Competition
1.DLF Limited 2.K Raheja Corporation Competitors 3.Oberoi Realty
doc_817398711.docx
SWOT ANALYSIS OF LODHA GROUP
Lodha Group
Parent Company
Lodha Group
Category
Residential and office space
Sector
Real estate
Tagline/ Slogan
Building a better life
Luxury residential and commercial spaces in the financial capital of USP India, Mumbai
STP
Segment
Mainly Mumbai
Target Group
Medium and high income group
Positioning
Delivers luxury and lifestyle projects in every category they operate
SWOT Analysis
1. Mumbai’s premier real estate developer 2. Decades of experience in the field along with excellent operational efficiency 3. Unique branding strategy and marketing exercises 4. Location of the projects and head quartered at Mumbai adds value 5. Many prominent national and international awards and tie-ups with Strength international architects
1.Limited national presence 2.Govt intervention in construction projects causes operational inefficiencies Weakness 3.Less fund availability and shortage of skilled professionals
1.Expansion in other parts of India 2.Tax incentives for real estate investment Opportunity 3.Reduction in interest rates
1.Fluctuating interest rates 2.Economic downturn Threats 3. Possibility of a property bubble in Mumbai
Competition
1.DLF Limited 2.K Raheja Corporation Competitors 3.Oberoi Realty
doc_817398711.docx