Description
SWOT ANALYSIS OF LJN TOYS
LJN Toys
Parent Company
LJN
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of video games for all types of consoles
STP
Segment
Console video games and feature toys
Target Group
Parents and kids
Positioning
The wide range of toys and video games offered something for all kids
SWOT Analysis
1. Brand recall was very high 2. One of the biggest video game makers 3. Had a good customer reach Strength 4. Good variety of games for children
1. Toyline did not include figures from comics and cartoons 2. Poor product diversity compared to market leaders Weakness 3. Inefficient top management lead to business issues
1.Target the middle class in the developing economies 2.Can add more product lines to its portfolio Opportunity 3.Attract good top management
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Atari Competitors 2.NES
3. Sony Playstation
doc_309496274.docx
SWOT ANALYSIS OF LJN TOYS
LJN Toys
Parent Company
LJN
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of video games for all types of consoles
STP
Segment
Console video games and feature toys
Target Group
Parents and kids
Positioning
The wide range of toys and video games offered something for all kids
SWOT Analysis
1. Brand recall was very high 2. One of the biggest video game makers 3. Had a good customer reach Strength 4. Good variety of games for children
1. Toyline did not include figures from comics and cartoons 2. Poor product diversity compared to market leaders Weakness 3. Inefficient top management lead to business issues
1.Target the middle class in the developing economies 2.Can add more product lines to its portfolio Opportunity 3.Attract good top management
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Atari Competitors 2.NES
3. Sony Playstation
doc_309496274.docx