Description
SWOT ANALYSIS OF LIZOL

Lizol (Lysol)

Parent Company

Reckitt Benckiser

Category

Home Care Brands

Sector

FMCG

Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew

A variety of household cleaning products that provide a wholesome USP cleaning package STP

Segment

Disinfectant cleaner and kitchen cleaner

Modern families - targeting cleanliness purposes for women & Target Group children

Positioning

Cleans the surfaces removing the germs and keep them fresh SWOT Analysis

1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs. 2. Effective use of RB brand 3. Available for a variety of cleaning purposes thus providing a wholesome solution 4. Market leader in over 15 countries Strength 5. Also sold with the brand name Lysol

1. Intense competition in market Weakness 2. Limited brand loyalty due to high brand switching

Opportunity

1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious

2. Making the product available in more number of SKUs & different variants

1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate Threats into the semi-urban & rural market Competition

1. Dazzl (Dabur) 2. Domex Competitors 3. Clorox



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