Description
SWOT ANALYSIS OF LIZOL
Lizol (Lysol)
Parent Company
Reckitt Benckiser
Category
Home Care Brands
Sector
FMCG
Tagline/ Slogan
Eliminates odors. Kills viruses, bacteria, mold, and mildew
A variety of household cleaning products that provide a wholesome USP cleaning package STP
Segment
Disinfectant cleaner and kitchen cleaner
Modern families - targeting cleanliness purposes for women & Target Group children
Positioning
Cleans the surfaces removing the germs and keep them fresh SWOT Analysis
1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs. 2. Effective use of RB brand 3. Available for a variety of cleaning purposes thus providing a wholesome solution 4. Market leader in over 15 countries Strength 5. Also sold with the brand name Lysol
1. Intense competition in market Weakness 2. Limited brand loyalty due to high brand switching
Opportunity
1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants
1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate Threats into the semi-urban & rural market Competition
1. Dazzl (Dabur) 2. Domex Competitors 3. Clorox
doc_276669374.docx
SWOT ANALYSIS OF LIZOL
Lizol (Lysol)
Parent Company
Reckitt Benckiser
Category
Home Care Brands
Sector
FMCG
Tagline/ Slogan
Eliminates odors. Kills viruses, bacteria, mold, and mildew
A variety of household cleaning products that provide a wholesome USP cleaning package STP
Segment
Disinfectant cleaner and kitchen cleaner
Modern families - targeting cleanliness purposes for women & Target Group children
Positioning
Cleans the surfaces removing the germs and keep them fresh SWOT Analysis
1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs. 2. Effective use of RB brand 3. Available for a variety of cleaning purposes thus providing a wholesome solution 4. Market leader in over 15 countries Strength 5. Also sold with the brand name Lysol
1. Intense competition in market Weakness 2. Limited brand loyalty due to high brand switching
Opportunity
1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants
1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate Threats into the semi-urban & rural market Competition
1. Dazzl (Dabur) 2. Domex Competitors 3. Clorox
doc_276669374.docx