Description
SWOT ANALYSIS OF LIVERPOOL
Liverpool
Parent Company
Fenway Sports Group
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
You’ll Never Walk Alone
USP
One of the most popular sports clubs across the European continent
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
The Reds always perform and play together as a team
SWOT Analysis
1.Strong global brand name and loyal fan following 2.Excellent marketing, global brand presence and high quality merchandising 3.Their stadium Anfield can accommodate around 45,000 spectators 4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Strength Standard Chartered Bank.
1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989) 2.Have been unable to win major titles in the English competition since a considerable time Weakness 3.Player and management issues
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 4.Barcelona Football Club 5.Real Madrid 6.Manchester United 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_972352438.docx
SWOT ANALYSIS OF LIVERPOOL
Liverpool
Parent Company
Fenway Sports Group
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
You’ll Never Walk Alone
USP
One of the most popular sports clubs across the European continent
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
The Reds always perform and play together as a team
SWOT Analysis
1.Strong global brand name and loyal fan following 2.Excellent marketing, global brand presence and high quality merchandising 3.Their stadium Anfield can accommodate around 45,000 spectators 4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Strength Standard Chartered Bank.
1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989) 2.Have been unable to win major titles in the English competition since a considerable time Weakness 3.Player and management issues
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 4.Barcelona Football Club 5.Real Madrid 6.Manchester United 7.Inter Milan 8.Bayern Munich Competitors 9.Juventus
doc_972352438.docx