Description
SWOT ANALYSIS OF LITTLE LAUREATE
‘Little Laureate’
Parent Company
Little Laureate Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-CD/DVD collection for children
USP
STP
Segment
Children
Target Group
Age 0-9 years
Positioning
Educational CDs/DVDs
SWOT Analysis
1.Unique product offering in terms of educational CDs/DVDs when it started 2.Excellent brand image due to recognition by Parent magazines 3.the company has high quality and dependability due to recognition by National Parent Councils 4.The company has done well to build its brand recall by developing its Strength own characters for in-house usage
1. High prices of toys with further investment on applications 2.No penetration into Asian markets Weakness 3.No products for children above the age of 9
1.To enter the computer education space leveraging on its current capabilities 2.To venture into more advanced videos for older children Opportunity 3.To tie up with cable network providers to broadcast educative shows
1. The number of educational channels on TV is increasing Threats 2. Tablet applications pose a threat.
3.Threat from other developers coming up with similar concepts at lower costs is high
Competition
1. Discovery toys Competitors 2. Coleco
doc_576406148.docx
SWOT ANALYSIS OF LITTLE LAUREATE
‘Little Laureate’
Parent Company
Little Laureate Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-CD/DVD collection for children
USP
STP
Segment
Children
Target Group
Age 0-9 years
Positioning
Educational CDs/DVDs
SWOT Analysis
1.Unique product offering in terms of educational CDs/DVDs when it started 2.Excellent brand image due to recognition by Parent magazines 3.the company has high quality and dependability due to recognition by National Parent Councils 4.The company has done well to build its brand recall by developing its Strength own characters for in-house usage
1. High prices of toys with further investment on applications 2.No penetration into Asian markets Weakness 3.No products for children above the age of 9
1.To enter the computer education space leveraging on its current capabilities 2.To venture into more advanced videos for older children Opportunity 3.To tie up with cable network providers to broadcast educative shows
1. The number of educational channels on TV is increasing Threats 2. Tablet applications pose a threat.
3.Threat from other developers coming up with similar concepts at lower costs is high
Competition
1. Discovery toys Competitors 2. Coleco
doc_576406148.docx