Description
SWOT ANALYSIS OF LISTERINE
Listerine
Parent Company
Johnson & Johnson
Category
FMCG
Sector
Personal Care - Mouthwash
Listerine fights bad breath ; What brushing starts, Listerine finishes; Tagline/ Slogan Kills germs that cause bad breath
Listerine has been the first producer of Oral health care products in USP the market which gives a competitive advantage to it. STP
Segment
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs of well-to-do families in Urban and Target Group Semi Urban areas
Listerine kills bacteria that causes bad breath & helps prevent plaque Positioning build-up & gum disease while fighting off gingivitis SWOT Analysis
1. Only company that holds all the medical approvals and certifications from higher medical boards which ensure the customers that Listerine is the choice of the doctors and dentists 2. Positive consumer Image 3. First producer of Oral dental hygiene products Strength 4. Excellent advertising and branding through TVCs and print ads
1. It is a weak substitute to toothpaste, which has a huge market Weakness 2. Primarily an urban product hence limited target audience
Opportunity
1. Huge opportunity for market expansion 2. Introduction of new product range – variants
3. Tie-ups with hotel chains, resorts, corporates etc
1. Competition has an advantage of an established brand name in India Threats 2. Niche segment with very low consumer awareness Competition
Competitors
1. Colgate Plax
doc_378496235.docx
SWOT ANALYSIS OF LISTERINE
Listerine
Parent Company
Johnson & Johnson
Category
FMCG
Sector
Personal Care - Mouthwash
Listerine fights bad breath ; What brushing starts, Listerine finishes; Tagline/ Slogan Kills germs that cause bad breath
Listerine has been the first producer of Oral health care products in USP the market which gives a competitive advantage to it. STP
Segment
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs of well-to-do families in Urban and Target Group Semi Urban areas
Listerine kills bacteria that causes bad breath & helps prevent plaque Positioning build-up & gum disease while fighting off gingivitis SWOT Analysis
1. Only company that holds all the medical approvals and certifications from higher medical boards which ensure the customers that Listerine is the choice of the doctors and dentists 2. Positive consumer Image 3. First producer of Oral dental hygiene products Strength 4. Excellent advertising and branding through TVCs and print ads
1. It is a weak substitute to toothpaste, which has a huge market Weakness 2. Primarily an urban product hence limited target audience
Opportunity
1. Huge opportunity for market expansion 2. Introduction of new product range – variants
3. Tie-ups with hotel chains, resorts, corporates etc
1. Competition has an advantage of an established brand name in India Threats 2. Niche segment with very low consumer awareness Competition
Competitors
1. Colgate Plax
doc_378496235.docx