Description
SWOT ANALYSIS OF LIRIL 2000
Liril 2000
Parent Company
HUL
Category
FMCG
Sector
Personal Care – Soap
Refreshes all 2000 body parts; Come alive with freshness; That real Tagline/ Slogan lime fresh
USP
Washes away germs and Keeps you touchably clean STP
Segment
Personal Care Bathing Soap
Target Group
Younger generation
New Liril 2000 makes every part of your skin come alive with Positioning freshness SWOT Analysis
1. Liril is one of the oldest and popular soap brands 2. Has been consistent in bringing alive freshness 3. Liril has managed to create breakthrough advertising over the years (like Liril Girl) Strength 4. Excellent distribution network across India
1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status 2. The renaming to ‘Liril 2000’ is a move to blend it with the international brand ‘Lever 2000’ Weakness 3. Intense competition in the soap market
1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name 2. Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share 3. Better and smaller packaging to target new markets and tieup with Opportunity hotel chains and corporate
1. Highly competitive industry with many competitors offering similar products at lesser costs 2. Internal competition from brands like Lux and Lifebuoy 3. Market share has fallen from an earlier 14% to a mere 1.3% of the Threats soap industry in the country Competition
1. Lux 2. Fiama Di Wills Competitors 3. Cinthol
doc_141486665.docx
SWOT ANALYSIS OF LIRIL 2000
Liril 2000
Parent Company
HUL
Category
FMCG
Sector
Personal Care – Soap
Refreshes all 2000 body parts; Come alive with freshness; That real Tagline/ Slogan lime fresh
USP
Washes away germs and Keeps you touchably clean STP
Segment
Personal Care Bathing Soap
Target Group
Younger generation
New Liril 2000 makes every part of your skin come alive with Positioning freshness SWOT Analysis
1. Liril is one of the oldest and popular soap brands 2. Has been consistent in bringing alive freshness 3. Liril has managed to create breakthrough advertising over the years (like Liril Girl) Strength 4. Excellent distribution network across India
1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status 2. The renaming to ‘Liril 2000’ is a move to blend it with the international brand ‘Lever 2000’ Weakness 3. Intense competition in the soap market
1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name 2. Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share 3. Better and smaller packaging to target new markets and tieup with Opportunity hotel chains and corporate
1. Highly competitive industry with many competitors offering similar products at lesser costs 2. Internal competition from brands like Lux and Lifebuoy 3. Market share has fallen from an earlier 14% to a mere 1.3% of the Threats soap industry in the country Competition
1. Lux 2. Fiama Di Wills Competitors 3. Cinthol
doc_141486665.docx